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• W2893710836 endingPage "105729" @default.
• W2893710836 startingPage "105729" @default.
• W2893710836 abstract "Approach and avoidance are typical behavioral tendencies of consumers when exposed to a new environment. Drawing on the stimulus-organism-response (S-O-R) framework, this study investigates the effects of atmospheric cues on consumers' approach and avoidance intentions in social commerce environments. We elucidate the interaction mechanisms between atmospheric cues (task, aesthetic and social cues) and consumers' evaluations through the lens of perceived affordances. Then we investigate how three types of perceived affordances (utilitarian, hedonic and connective) influence consumers’ approach and avoidance behavioral intentions. A three-way factorial experiment provides strong evidence that task cues, aesthetic cues and social cues elicit perceived utilitarian, hedonic and connective affordances, respectively. Approach behavioral intentions were affected by all three types of perceived affordances, yet avoidance intentions were only affected by perceived utilitarian and hedonic affordances. This paper discusses both theoretical and practical implications for social commerce research." @default.
• W2893710836 created "2018-10-05" @default.
• W2893710836 creator A5055151897 @default.
• W2893710836 creator A5090143105 @default.
• W2893710836 date "2020-07-01" @default.
• W2893710836 modified "2023-10-16" @default.
• W2893710836 title "The impact of atmospheric cues on consumers’ approach and avoidance behavioral intentions in social commerce websites" @default.
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