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• W2893840745 abstract "Purpose. This paper aims to define the overall Made in Italy perception within the on-line and off-line contexts. Particularly, authors attempt to consider three main aspects; the first one regards the key product categories linked to the Made in Italy production; the second aspect concerns the key characteristics linked to the Italy Country Image and the overall sentiment related to it. Finally, the research aims at identifying whether Italian brands enhance their Country of Origin (COO) image or not." @default.
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• W2893840745 date "2018-09-29" @default.
• W2893840745 modified "2023-10-18" @default.
• W2893840745 title "Fashion #MadeinItaly: What Do You Mean?" @default.
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• W2893840745 doi "https://doi.org/10.1007/978-3-319-98038-6_4" @default.
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