Matches in SemOpenAlex for { <https://semopenalex.org/work/W2894098303> ?p ?o ?g. }
Showing items 1 to 70 of
70
with 100 items per page.
- W2894098303 abstract "Globally, own store brands or private labels are rapidly gaining share at the cost of manufacture brands. In India, where the share of organised retail is minuscule, manufacture brands still dominate. With the retail sector poised for growth, national brand manufacturers will have to contend with competition within distribution channel, which calls for revised marketing strategy locally, to thwart the threat of the private label in a store. The phenomenon also offers national brand manufacturers the opportunity to service the production needs of the private labels efficiently. The problem is India's internet-savvy consumers aren't as convinced about Private labels as their global counterparts. Consumers may be happy with the quality of private label when it comes to kitchen towels and staples like wheat flour but are wary when it comes to buying a store version of, say, baby food or shampoo. The paper has also discussed the different types branding strategies used by retailers in the developing countries. The manufacturer brands have an advantage relative to own brand where symbolic association and/or product innovation are important to customers. Conversely, where symbolic associations and product innovations are less important there is an opportunity for retailers to compete successfully with manufacturer brands if they can demonstrate comparable product quality and provide value or money. This paper deals with the power of private label in modern retail market." @default.
- W2894098303 created "2018-10-05" @default.
- W2894098303 creator A5037750776 @default.
- W2894098303 date "2018-09-30" @default.
- W2894098303 modified "2023-09-23" @default.
- W2894098303 title "The Power of Private Label in Retail Market" @default.
- W2894098303 doi "https://doi.org/10.24178/ijbamr.2018.4.3.06" @default.
- W2894098303 hasPublicationYear "2018" @default.
- W2894098303 type Work @default.
- W2894098303 sameAs 2894098303 @default.
- W2894098303 citedByCount "1" @default.
- W2894098303 countsByYear W28940983032019 @default.
- W2894098303 crossrefType "journal-article" @default.
- W2894098303 hasAuthorship W2894098303A5037750776 @default.
- W2894098303 hasBestOaLocation W28940983031 @default.
- W2894098303 hasConcept C111472728 @default.
- W2894098303 hasConcept C112698675 @default.
- W2894098303 hasConcept C119857082 @default.
- W2894098303 hasConcept C138885662 @default.
- W2894098303 hasConcept C144133560 @default.
- W2894098303 hasConcept C162853370 @default.
- W2894098303 hasConcept C18903297 @default.
- W2894098303 hasConcept C2524010 @default.
- W2894098303 hasConcept C2776291640 @default.
- W2894098303 hasConcept C2778993002 @default.
- W2894098303 hasConcept C2779084295 @default.
- W2894098303 hasConcept C2779530757 @default.
- W2894098303 hasConcept C2780378061 @default.
- W2894098303 hasConcept C33923547 @default.
- W2894098303 hasConcept C41008148 @default.
- W2894098303 hasConcept C54750564 @default.
- W2894098303 hasConcept C86803240 @default.
- W2894098303 hasConcept C90673727 @default.
- W2894098303 hasConcept C91306197 @default.
- W2894098303 hasConceptScore W2894098303C111472728 @default.
- W2894098303 hasConceptScore W2894098303C112698675 @default.
- W2894098303 hasConceptScore W2894098303C119857082 @default.
- W2894098303 hasConceptScore W2894098303C138885662 @default.
- W2894098303 hasConceptScore W2894098303C144133560 @default.
- W2894098303 hasConceptScore W2894098303C162853370 @default.
- W2894098303 hasConceptScore W2894098303C18903297 @default.
- W2894098303 hasConceptScore W2894098303C2524010 @default.
- W2894098303 hasConceptScore W2894098303C2776291640 @default.
- W2894098303 hasConceptScore W2894098303C2778993002 @default.
- W2894098303 hasConceptScore W2894098303C2779084295 @default.
- W2894098303 hasConceptScore W2894098303C2779530757 @default.
- W2894098303 hasConceptScore W2894098303C2780378061 @default.
- W2894098303 hasConceptScore W2894098303C33923547 @default.
- W2894098303 hasConceptScore W2894098303C41008148 @default.
- W2894098303 hasConceptScore W2894098303C54750564 @default.
- W2894098303 hasConceptScore W2894098303C86803240 @default.
- W2894098303 hasConceptScore W2894098303C90673727 @default.
- W2894098303 hasConceptScore W2894098303C91306197 @default.
- W2894098303 hasLocation W28940983031 @default.
- W2894098303 hasOpenAccess W2894098303 @default.
- W2894098303 hasPrimaryLocation W28940983031 @default.
- W2894098303 hasRelatedWork W1570166927 @default.
- W2894098303 hasRelatedWork W1656474926 @default.
- W2894098303 hasRelatedWork W1996344987 @default.
- W2894098303 hasRelatedWork W2108374737 @default.
- W2894098303 hasRelatedWork W2807137373 @default.
- W2894098303 hasRelatedWork W2944285864 @default.
- W2894098303 hasRelatedWork W2969770963 @default.
- W2894098303 hasRelatedWork W3183058803 @default.
- W2894098303 hasRelatedWork W2991658422 @default.
- W2894098303 hasRelatedWork W3122440698 @default.
- W2894098303 isParatext "false" @default.
- W2894098303 isRetracted "false" @default.
- W2894098303 magId "2894098303" @default.
- W2894098303 workType "article" @default.