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• W2894150254 endingPage "104" @default.
• W2894150254 startingPage "86" @default.
• W2894150254 abstract "The purpose of this article was to investigate the moderating effects of gender on e-commerce systems adoption factors among university lecturers in Ghana. In order to achieve this purpose, the unified theory of acceptance and use of technology (UTAUT) was used as the theoretical lens for the study. Eight hypotheses were developed and tested. Data analysis was performed with a structural equation modeling (SEM) technique using SmartPLS Application. Using a survey of 223 respondents, the study showed that factors such as performance expectancy, effort expectancy, and facilitating conditions positively and significantly influenced Ghanaian lecturers' behavioral intention and ultimately the actual use of e-commerce systems. As for the moderating effects of gender, this study discovered that gender insignificantly moderated the effects of performance expectancy, effort expectancy and social influence on behavioral intention." @default.
• W2894150254 created "2018-10-05" @default.
• W2894150254 creator A5003613599 @default.
• W2894150254 creator A5045791901 @default.
• W2894150254 date "2018-10-01" @default.
• W2894150254 modified "2023-10-02" @default.
• W2894150254 title "The Moderating Effects of Gender on E-Commerce Systems Adoption Factors" @default.
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• W2894150254 doi "https://doi.org/10.4018/ijsds.2018100106" @default.
• W2894150254 hasPublicationYear "2018" @default.
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