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- W2894485662 abstract "This study aims to examine how a customer’s perception of a firm’s operant resources (representational, cultural and social resources) affects the service value in a highly interaction service context. An empirical analysis was conducted on 263 patients in health care service in Vietnam. The results show that firm’s operant resources as viewed by customers have a significant impact on perceived service value. Of which, the cultural resource has the strongest weight on customer perceived value. Discussions and managerial implications have been presented accordingly." @default.
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- W2894485662 date "2016-03-31" @default.
- W2894485662 modified "2023-09-25" @default.
- W2894485662 title "Firm’s operant resources and service value - A customer perspective in health care service" @default.
- W2894485662 doi "https://doi.org/10.32508/stdj.v19i1.534" @default.
- W2894485662 hasPublicationYear "2016" @default.
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