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- W2894533847 endingPage "901" @default.
- W2894533847 startingPage "865" @default.
- W2894533847 abstract "As relationship marketing research evolved, a number of key constructs emerged. Some scholars have argued that these constructs are not conceptually or empirically distinct. We investigate this phenomenon based on the premise that sustained research effort towards studying conceptually overlapping/redundant constructs, while treating them as independent, can hamper the development of the field. We use prototyping, a method adopted from psychology, to examine consumers’ views of these constructs, and then identify relationship contexts where constructs are distinct or redundant." @default.
- W2894533847 created "2018-10-05" @default.
- W2894533847 creator A5000600412 @default.
- W2894533847 creator A5034192029 @default.
- W2894533847 creator A5034785031 @default.
- W2894533847 creator A5091549336 @default.
- W2894533847 date "2018-06-13" @default.
- W2894533847 modified "2023-10-16" @default.
- W2894533847 title "A prototyping analysis of relationship marketing constructs: what constructs to use when" @default.
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