Matches in SemOpenAlex for { <https://semopenalex.org/work/W2894576492> ?p ?o ?g. }
- W2894576492 endingPage "315" @default.
- W2894576492 startingPage "289" @default.
- W2894576492 abstract "Purpose The purpose of this paper is to develop and empirically test a new conceptualization of international marketing agility (IMA). Importantly, the empirical test includes agility’s drivers, outcomes and boundary conditions for its impact on international market performance. Design/methodology/approach The authors draw on the resource-based view and dynamic capabilities theories to develop a model and test it quantitatively via structural equation modeling with survey data from 195 Israeli exporters. In addition, the authors seek insights into the findings through post hoc in-depth interviews. Findings The results indicate that IMA enhances international market performance directly as well as indirectly through exporter’s new products advantage. Interestingly, while promotion adaptation strengthens the positive effect of IMA on new products advantage, product adaptation does not. Research limitations/implications Managers need to develop and improve marketing planning and flexibility maintenance capabilities. Furthermore, while maintaining an emphasis on marketing planning, they need to guard against inertia by embracing outside views, a wider range of solutions and a greater awareness of others’ decision-making styles to develop flexibility maintenance capability and achieve superior IMA. Originality/value A new conceptualization and operationalization of agility specific to an international marketing context is tested empirically. The complementary role of marketing planning capability and flexibility maintenance capability is demonstrated. Importantly, the vital role of new products advantage as a mediator between agility and performance is examined and the moderating role of international marketing strategy adaptation is investigated." @default.
- W2894576492 created "2018-10-12" @default.
- W2894576492 creator A5051226118 @default.
- W2894576492 creator A5059116762 @default.
- W2894576492 creator A5064848892 @default.
- W2894576492 date "2019-04-08" @default.
- W2894576492 modified "2023-10-15" @default.
- W2894576492 title "Assessing the drivers and impact of international marketing agility" @default.
- W2894576492 cites W1485167578 @default.
- W2894576492 cites W1493664368 @default.
- W2894576492 cites W1514358546 @default.
- W2894576492 cites W1523653948 @default.
- W2894576492 cites W1548772857 @default.
- W2894576492 cites W1555252427 @default.
- W2894576492 cites W1556497558 @default.
- W2894576492 cites W1588214707 @default.
- W2894576492 cites W1597381963 @default.
- W2894576492 cites W1604629578 @default.
- W2894576492 cites W1804930862 @default.
- W2894576492 cites W1853999331 @default.
- W2894576492 cites W1892251704 @default.
- W2894576492 cites W1930157134 @default.
- W2894576492 cites W1932672896 @default.
- W2894576492 cites W1983053304 @default.
- W2894576492 cites W1983163265 @default.
- W2894576492 cites W1986362177 @default.
- W2894576492 cites W1995415264 @default.
- W2894576492 cites W1995987332 @default.
- W2894576492 cites W2007734070 @default.
- W2894576492 cites W2015272094 @default.
- W2894576492 cites W2015335918 @default.
- W2894576492 cites W2023545928 @default.
- W2894576492 cites W2026278775 @default.
- W2894576492 cites W2032540219 @default.
- W2894576492 cites W2034484388 @default.
- W2894576492 cites W2036863282 @default.
- W2894576492 cites W2036960252 @default.
- W2894576492 cites W2040780635 @default.
- W2894576492 cites W2045298561 @default.
- W2894576492 cites W2045937415 @default.
- W2894576492 cites W2051379839 @default.
- W2894576492 cites W2058470678 @default.
- W2894576492 cites W2068899020 @default.
- W2894576492 cites W2072228650 @default.
- W2894576492 cites W2080152573 @default.
- W2894576492 cites W2085501042 @default.
- W2894576492 cites W2105539978 @default.
- W2894576492 cites W2106198435 @default.
- W2894576492 cites W2118341897 @default.
- W2894576492 cites W2122912498 @default.
- W2894576492 cites W2123709218 @default.
- W2894576492 cites W2131473635 @default.
- W2894576492 cites W2140956556 @default.
- W2894576492 cites W2142773697 @default.
- W2894576492 cites W2147132334 @default.
- W2894576492 cites W2148322766 @default.
- W2894576492 cites W2149078612 @default.
- W2894576492 cites W2150101403 @default.
- W2894576492 cites W2152038861 @default.
- W2894576492 cites W2155280457 @default.
- W2894576492 cites W2158119258 @default.
- W2894576492 cites W2159418291 @default.
- W2894576492 cites W2164405127 @default.
- W2894576492 cites W2188417041 @default.
- W2894576492 cites W2188739938 @default.
- W2894576492 cites W2192715291 @default.
- W2894576492 cites W2284252859 @default.
- W2894576492 cites W2321094496 @default.
- W2894576492 cites W2346054342 @default.
- W2894576492 cites W2438756077 @default.
- W2894576492 cites W2469563715 @default.
- W2894576492 cites W2483540831 @default.
- W2894576492 cites W2487125048 @default.
- W2894576492 cites W2518152423 @default.
- W2894576492 cites W2521321891 @default.
- W2894576492 cites W2568711770 @default.
- W2894576492 cites W2611145312 @default.
- W2894576492 cites W2659332112 @default.
- W2894576492 cites W2765154609 @default.
- W2894576492 cites W2765578725 @default.
- W2894576492 cites W2768646269 @default.
- W2894576492 cites W2770193459 @default.
- W2894576492 cites W2783505393 @default.
- W2894576492 cites W2802158033 @default.
- W2894576492 cites W3124536214 @default.
- W2894576492 cites W3124668909 @default.
- W2894576492 cites W3125646100 @default.
- W2894576492 cites W316667688 @default.
- W2894576492 cites W4235678817 @default.
- W2894576492 cites W4236522504 @default.
- W2894576492 cites W4243667233 @default.
- W2894576492 doi "https://doi.org/10.1108/imr-12-2017-0267" @default.
- W2894576492 hasPublicationYear "2019" @default.
- W2894576492 type Work @default.
- W2894576492 sameAs 2894576492 @default.
- W2894576492 citedByCount "29" @default.
- W2894576492 countsByYear W28945764922019 @default.
- W2894576492 countsByYear W28945764922020 @default.