Matches in SemOpenAlex for { <https://semopenalex.org/work/W2894597328> ?p ?o ?g. }
- W2894597328 endingPage "3509" @default.
- W2894597328 startingPage "3509" @default.
- W2894597328 abstract "Male and female consumers differ in terms of decision-making. This is also true for inexperienced and experienced consumers. Although the extant research delineates studies that have centered on the interrelationships between perceived ease of use (PEU), perceived enjoyment (PE), perceived usefulness (PU), attitude toward using social media (ATUSM), and users’ behavioral intentions, there is still a dearth of empirical research about gender and prior experience as the two potential moderators. With this recognition, our study examines gender and prior experience as moderators of the effects of PEU, PE, and PU on ATUSM. Our study also investigates ATUSM as a full mediator of the impacts of PEU, PE, and PU on users’ intentions to attend festivals (IAF). Data came from the students of the Korean Government Scholarship Program. The results from structural equation modeling reveal that the positive influence of PE on ATUSM is stronger among female users. As expected, the positive impact of PU on ATUSM is stronger for male users. As hypothesized, prior experience strengthens the positive effects of PE and PU on ATUSM. The results further reveal that ATUSM fully mediates the effects of PE and PU on IAF. Based on the aforesaid findings, theoretical implications are discussed and managerial implications to enhance business sustainability are offered." @default.
- W2894597328 created "2018-10-12" @default.
- W2894597328 creator A5040861924 @default.
- W2894597328 creator A5066235144 @default.
- W2894597328 creator A5075387087 @default.
- W2894597328 creator A5082452501 @default.
- W2894597328 date "2018-09-30" @default.
- W2894597328 modified "2023-10-03" @default.
- W2894597328 title "Do Gender and Prior Experience Moderate the Factors Influencing Attitude toward Using Social Media for Festival Attendance?" @default.
- W2894597328 cites W1503436739 @default.
- W2894597328 cites W1602618084 @default.
- W2894597328 cites W1764161293 @default.
- W2894597328 cites W1791587663 @default.
- W2894597328 cites W1968098930 @default.
- W2894597328 cites W1969776591 @default.
- W2894597328 cites W1976893898 @default.
- W2894597328 cites W1977821585 @default.
- W2894597328 cites W1980569376 @default.
- W2894597328 cites W1984175854 @default.
- W2894597328 cites W1987258130 @default.
- W2894597328 cites W2008877419 @default.
- W2894597328 cites W2018636602 @default.
- W2894597328 cites W2022551388 @default.
- W2894597328 cites W2026379853 @default.
- W2894597328 cites W2026917772 @default.
- W2894597328 cites W2030387474 @default.
- W2894597328 cites W2033943395 @default.
- W2894597328 cites W2037409262 @default.
- W2894597328 cites W2041639826 @default.
- W2894597328 cites W2042895768 @default.
- W2894597328 cites W2064491641 @default.
- W2894597328 cites W2065502371 @default.
- W2894597328 cites W2086292027 @default.
- W2894597328 cites W2089780574 @default.
- W2894597328 cites W2101699735 @default.
- W2894597328 cites W2106595660 @default.
- W2894597328 cites W2107440332 @default.
- W2894597328 cites W2112042732 @default.
- W2894597328 cites W2114011738 @default.
- W2894597328 cites W2124228948 @default.
- W2894597328 cites W2128469360 @default.
- W2894597328 cites W2130801612 @default.
- W2894597328 cites W2138046252 @default.
- W2894597328 cites W2165014322 @default.
- W2894597328 cites W2165202340 @default.
- W2894597328 cites W2168569455 @default.
- W2894597328 cites W2318978829 @default.
- W2894597328 cites W2362560677 @default.
- W2894597328 cites W2518172411 @default.
- W2894597328 cites W2539161094 @default.
- W2894597328 cites W2567508531 @default.
- W2894597328 cites W2577006171 @default.
- W2894597328 cites W2583810986 @default.
- W2894597328 cites W2611309509 @default.
- W2894597328 cites W2691566791 @default.
- W2894597328 cites W2768107046 @default.
- W2894597328 cites W2787854509 @default.
- W2894597328 cites W2795001543 @default.
- W2894597328 cites W2796555165 @default.
- W2894597328 cites W2810243849 @default.
- W2894597328 cites W2886107139 @default.
- W2894597328 cites W2890027473 @default.
- W2894597328 cites W2892108938 @default.
- W2894597328 cites W3125976894 @default.
- W2894597328 cites W4243667233 @default.
- W2894597328 cites W958481831 @default.
- W2894597328 doi "https://doi.org/10.3390/su10103509" @default.
- W2894597328 hasPublicationYear "2018" @default.
- W2894597328 type Work @default.
- W2894597328 sameAs 2894597328 @default.
- W2894597328 citedByCount "20" @default.
- W2894597328 countsByYear W28945973282018 @default.
- W2894597328 countsByYear W28945973282019 @default.
- W2894597328 countsByYear W28945973282020 @default.
- W2894597328 countsByYear W28945973282021 @default.
- W2894597328 countsByYear W28945973282022 @default.
- W2894597328 countsByYear W28945973282023 @default.
- W2894597328 crossrefType "journal-article" @default.
- W2894597328 hasAuthorship W2894597328A5040861924 @default.
- W2894597328 hasAuthorship W2894597328A5066235144 @default.
- W2894597328 hasAuthorship W2894597328A5075387087 @default.
- W2894597328 hasAuthorship W2894597328A5082452501 @default.
- W2894597328 hasBestOaLocation W28945973281 @default.
- W2894597328 hasConcept C105795698 @default.
- W2894597328 hasConcept C111472728 @default.
- W2894597328 hasConcept C120936955 @default.
- W2894597328 hasConcept C138885662 @default.
- W2894597328 hasConcept C15744967 @default.
- W2894597328 hasConcept C17744445 @default.
- W2894597328 hasConcept C178300618 @default.
- W2894597328 hasConcept C199539241 @default.
- W2894597328 hasConcept C2778061430 @default.
- W2894597328 hasConcept C2778137410 @default.
- W2894597328 hasConcept C2778173179 @default.
- W2894597328 hasConcept C2781256819 @default.
- W2894597328 hasConcept C33923547 @default.
- W2894597328 hasConcept C41895202 @default.
- W2894597328 hasConcept C518677369 @default.