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- W2894812534 abstract "Major moments in sports have ignited public discourse that ranges between the extremes of pleasure and rage as well as admiration and ridicule. Looking to professional basketball, take for example racial integration in 1950 (Thomas, 2002); the political and social significance of the Celtics/Lakers rivalry in the 1980s (Lane, 2007); and the 2004 “basketbrawl” between the Detroit Pistons and Indiana Pacers (Luscombe, 2004). More recently, there was the frenzy surrounding National Basketball Association (NBA) superstar LeBron James’ free agency in 2010. James’ choice to leave the Cleveland Cavaliers (Cavs) after seven seasons has become known as “The Decision” and was aired on ESPN to approximately 10 million live viewers (Associated Press, 2010a). Leading up to “The Decision,” James’ free agency status became the subject of heated debates concerning whether he should depart from the Cavs to pursue an NBA championship elsewhere. He was wooed and begged by loyal Cavs fans and the larger Cleveland community to stay via signs, songs, t-shirts, billboards, petitions, blogs, and YouTube videos (Associated Press, 2010b; Brett, 2010). To the dismay of many and the delight of some, James announced his decision on July 8, 2010 by saying “In this fall, this is very tough, in this fall I’m going to take my talents to South Beach and join the Miami Heat” (Abbott, 2010)." @default.
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- W2894812534 date "2013-12-13" @default.
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- W2894812534 title "LeBron James as Cybercolonized Spectacle: A Critical Race Reading of Whiteness in Sport" @default.
- W2894812534 doi "https://doi.org/10.4324/9781315852331-11" @default.
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