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• W2894830412 abstract "Television has been described by Conrad P. Kottak as one of the most powerful idea disseminators, socializing agents, and public opinion molders in the contemporary world, and its power to change attitudes and behavior has long been assumed. However, as Denis McQuail has said, despite a large research literature on media effects and strong assertions about television’s impacts , “there is little agreement on the nature and extent of those assumed effects.” Concern has been raised about the theory, quality, and rigor of methodologies used in media impacts research. This chapter assesses research on television’s effects on family behavior and attitudes and reviews the research designs leading to these findings. Emphasis is placed on assessing the direction of causation, the impacts of third variables on the observed associations, and identifying the possible mechanisms through which television may influence family attitudes and behaviors. Finally, qualitative data (collected by ethnography, intensive interviews, and focus groups) from a unique study in Vietnam specifically designed to assess television’s impacts is used to illustrate and highlight some of the mechanisms and pathways discussed." @default.
• W2894830412 created "2018-10-12" @default.
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• W2894830412 date "2018-01-01" @default.
• W2894830412 modified "2023-09-23" @default.
• W2894830412 title "Television “Effects” on International Family Change" @default.
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• W2894830412 doi "https://doi.org/10.1007/978-3-319-95540-7_7" @default.
• W2894830412 hasPublicationYear "2018" @default.
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