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- W2894849690 abstract "This paper uses data from two online shopping platforms to investigate the impact of an embedded question and answer system on product sales. This research problem is important as online marketplaces are increasingly incorporating the questioning and answering capability. Yet, the economic implications of the Q&A system have not been discussed in the previous literature. We employ the difference-in-differences approach to empirically examine the effect of question and answer elements, which exist on only one platform, on sales of experience goods. Interestingly, we find that answer elements, particularly the depth of the answers, have a positive impact on sales. In addition, the fraction of questions with at least one answer has a positive and significant impact on product sales as well. Our findings suggest that incorporating a Q&A capability on the platform could be a viable approach to increase product sales, as long as questions on the platform are answered. Additional details regarding the topics and sentiments of questions and answers are also explored." @default.
- W2894849690 created "2018-10-12" @default.
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- W2894849690 date "2016-01-01" @default.
- W2894849690 modified "2023-09-23" @default.
- W2894849690 title "How Questions and Answers Shape Online Marketplaces: The Case of Amazon Answer" @default.
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- W2894849690 doi "https://doi.org/10.2139/ssrn.2794149" @default.
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