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- W2894875761 abstract "Media psychology literature suggests that both celebrity and peer endorsers can be effective in persuasion when taking certain bodily addressing styles but via different mechanisms. To understand t..." @default.
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- W2894875761 date "2018-10-04" @default.
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- W2894875761 title "Endorser and Bodily Addressing in Public Service Announcements: Effects and Underlying Mechanisms" @default.
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- W2894875761 doi "https://doi.org/10.1080/08824096.2018.1524752" @default.
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