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- W2895095451 abstract "The bachelor thesis is focused on the analysis of the marketing communication of the selected company situated in Slovakia. The thesis is divided into a theoretical and practical part. The aim of the theoretical part was to acquire, study and formulate the literary research mainly focused on marketing, marketing communication, selected marketing analyzes and to define the theoretical bases related to the practical part. The aim of the practical part was the analysis of the current state of marketing communication of the selected company. In this part, the selected situational marketing analyzes were used, which helped solve the research questions." @default.
- W2895095451 created "2018-10-12" @default.
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- W2895095451 date "2018-07-11" @default.
- W2895095451 modified "2023-09-26" @default.
- W2895095451 title "An Analysis of Marketing Communications in a Selected Company" @default.
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