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- W2895212147 abstract "The purpose of the chapter is to examine the underlying psychologicalmechanisms for human engagement with brand mascots and characters such asMickey Mouse. The idea of cross domain perceptual realities (CDPRs) isintroduced, whereby it is argued that a range of psychological phenomena share acommonality in that they involve thinking of entity x in terms of entity y. Thechapter examines the literature discussing CDPRs, and proposes that the theoriesof cognitive fluidity and conceptual blending offer an explanation of CDPRs.Further, these theories posit that cognitive fluidity and conceptual blending havecognitive benefits and this would explain why humans developed CDPRs. In lightof the review, the most plausible explanation for characters such as Mickey Mouseis a ‘spandrel’ explanation, meaning that engagement with these characters is theresult of other evolved capabilities." @default.
- W2895212147 created "2018-10-12" @default.
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- W2895212147 date "2014-06-27" @default.
- W2895212147 modified "2023-09-23" @default.
- W2895212147 title "Cross domain perceptual realities and Mickey Mouse" @default.
- W2895212147 doi "https://doi.org/10.4324/9780203527757-11" @default.
- W2895212147 hasPublicationYear "2014" @default.
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