Matches in SemOpenAlex for { <https://semopenalex.org/work/W2895510990> ?p ?o ?g. }
Showing items 1 to 86 of
86
with 100 items per page.
- W2895510990 abstract "This paper focuses on conducting an exploratory study that allows us to discover how people in Agadir city can construct an image of an automobile brand. Indeed, in the automotive sector, brands are very important and the image is one of the priorities to last on the market. As a result, a lot of companies have attached a significant importance to the measurement of their brand image to consumers. In this study, we are going to base our work on the main typologies of brand image, namely Korchia (2001), which allows its measurement. Also, we will take a case study of them in regards to our field of study. At the end of this paper, we aim to design our own typology. For that purpose, we conducted a qualitative study, by individual interviews. As a conclusion, this work is dedicated to develop a brand image typology, specific to automotive sector, and adapted to Agadir city consumers." @default.
- W2895510990 created "2018-10-12" @default.
- W2895510990 creator A5038546061 @default.
- W2895510990 creator A5066546327 @default.
- W2895510990 date "2018-09-30" @default.
- W2895510990 modified "2023-09-24" @default.
- W2895510990 title "La Perception De L’image De Marque Automobile: Étude Qualitative Exploratoire Auprès Des Consommateurs De La Ville d’Agadir" @default.
- W2895510990 cites W2055194045 @default.
- W2895510990 cites W2082557450 @default.
- W2895510990 cites W2266639535 @default.
- W2895510990 cites W2301328421 @default.
- W2895510990 cites W592345435 @default.
- W2895510990 doi "https://doi.org/10.19044/esj.2018.v14n25p76" @default.
- W2895510990 hasPublicationYear "2018" @default.
- W2895510990 type Work @default.
- W2895510990 sameAs 2895510990 @default.
- W2895510990 citedByCount "0" @default.
- W2895510990 crossrefType "journal-article" @default.
- W2895510990 hasAuthorship W2895510990A5038546061 @default.
- W2895510990 hasAuthorship W2895510990A5066546327 @default.
- W2895510990 hasBestOaLocation W28955109901 @default.
- W2895510990 hasConcept C112698675 @default.
- W2895510990 hasConcept C127413603 @default.
- W2895510990 hasConcept C144024400 @default.
- W2895510990 hasConcept C144133560 @default.
- W2895510990 hasConcept C146978453 @default.
- W2895510990 hasConcept C15744967 @default.
- W2895510990 hasConcept C162853370 @default.
- W2895510990 hasConcept C169760540 @default.
- W2895510990 hasConcept C18762648 @default.
- W2895510990 hasConcept C190248442 @default.
- W2895510990 hasConcept C19165224 @default.
- W2895510990 hasConcept C199360897 @default.
- W2895510990 hasConcept C202444582 @default.
- W2895510990 hasConcept C26760741 @default.
- W2895510990 hasConcept C2780801425 @default.
- W2895510990 hasConcept C2984367651 @default.
- W2895510990 hasConcept C33923547 @default.
- W2895510990 hasConcept C36289849 @default.
- W2895510990 hasConcept C41008148 @default.
- W2895510990 hasConcept C526921623 @default.
- W2895510990 hasConcept C75795011 @default.
- W2895510990 hasConcept C78519656 @default.
- W2895510990 hasConcept C85973986 @default.
- W2895510990 hasConcept C9652623 @default.
- W2895510990 hasConceptScore W2895510990C112698675 @default.
- W2895510990 hasConceptScore W2895510990C127413603 @default.
- W2895510990 hasConceptScore W2895510990C144024400 @default.
- W2895510990 hasConceptScore W2895510990C144133560 @default.
- W2895510990 hasConceptScore W2895510990C146978453 @default.
- W2895510990 hasConceptScore W2895510990C15744967 @default.
- W2895510990 hasConceptScore W2895510990C162853370 @default.
- W2895510990 hasConceptScore W2895510990C169760540 @default.
- W2895510990 hasConceptScore W2895510990C18762648 @default.
- W2895510990 hasConceptScore W2895510990C190248442 @default.
- W2895510990 hasConceptScore W2895510990C19165224 @default.
- W2895510990 hasConceptScore W2895510990C199360897 @default.
- W2895510990 hasConceptScore W2895510990C202444582 @default.
- W2895510990 hasConceptScore W2895510990C26760741 @default.
- W2895510990 hasConceptScore W2895510990C2780801425 @default.
- W2895510990 hasConceptScore W2895510990C2984367651 @default.
- W2895510990 hasConceptScore W2895510990C33923547 @default.
- W2895510990 hasConceptScore W2895510990C36289849 @default.
- W2895510990 hasConceptScore W2895510990C41008148 @default.
- W2895510990 hasConceptScore W2895510990C526921623 @default.
- W2895510990 hasConceptScore W2895510990C75795011 @default.
- W2895510990 hasConceptScore W2895510990C78519656 @default.
- W2895510990 hasConceptScore W2895510990C85973986 @default.
- W2895510990 hasConceptScore W2895510990C9652623 @default.
- W2895510990 hasLocation W28955109901 @default.
- W2895510990 hasOpenAccess W2895510990 @default.
- W2895510990 hasPrimaryLocation W28955109901 @default.
- W2895510990 hasRelatedWork W1993921001 @default.
- W2895510990 hasRelatedWork W2000715399 @default.
- W2895510990 hasRelatedWork W2013272296 @default.
- W2895510990 hasRelatedWork W2034500935 @default.
- W2895510990 hasRelatedWork W2045760742 @default.
- W2895510990 hasRelatedWork W2056661145 @default.
- W2895510990 hasRelatedWork W2129351031 @default.
- W2895510990 hasRelatedWork W2151671098 @default.
- W2895510990 hasRelatedWork W2365479071 @default.
- W2895510990 hasRelatedWork W2626547319 @default.
- W2895510990 isParatext "false" @default.
- W2895510990 isRetracted "false" @default.
- W2895510990 magId "2895510990" @default.
- W2895510990 workType "article" @default.