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• W2895513282 abstract "This article explores the rhetorical dimensions of the structure and selected contents of Amnesty International’s official website. The study is empirical in nature and considers current patterns of textual resources and visual affordances together with color applications and compositional design. It analyzes a sample of news reports, AI mission statement, vision and values together with topical icons, infographics, photographic and video materials. It illustrates the salient multimodal solutions in persuasive communication and evaluates the organization’s online rhetoric with respect to the persuasive potential to mobilize support and remediate its appeals in social media. It also applies the notion of newsworthiness to demonstrate how reports, visuals and posts are represented to arouse emotions (pathos), engender authenticity and appropriateness of actions (logos) and boost credibility (ethos)." @default.
• W2895513282 created "2018-10-12" @default.
• W2895513282 creator A5044922971 @default.
• W2895513282 date "2018-10-04" @default.
• W2895513282 modified "2023-09-26" @default.
• W2895513282 title "Multimodal rhetorical analysis of Amnesty International’s website" @default.
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• W2895513282 doi "https://doi.org/10.29107/rr2018.3.3" @default.
• W2895513282 hasPublicationYear "2018" @default.
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