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- W2895535772 abstract "The purpose of this article is to illustrate the advantages of intelligent software agent technologies in order to facilitate the location and customization of appropriate marketing education resources, as well as to foster collaboration between individuals within digital environments. In order to do this, this article discusses how such intelligent and interactive software can translate into a better educational environment for marketing curriculum, particularly e-marketing courses. The authors present a conceptual model for managing marketing training and education using intelligent software agent, based on extant literature. So, this article presents some initial test of the proposed model of ISAME usage in marketing education in e-marketing class." @default.
- W2895535772 created "2018-10-12" @default.
- W2895535772 creator A5000995640 @default.
- W2895535772 date "2018-01-01" @default.
- W2895535772 modified "2023-09-27" @default.
- W2895535772 title "A Proposed Model of an Intelligent Software Agent for Marketing Education (ISAME)" @default.
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- W2895535772 doi "https://doi.org/10.4018/ijmse.2018010102" @default.
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