FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2895536712> ?p ?o ?g. }

• W2895536712 endingPage "763" @default.
• W2895536712 startingPage "750" @default.
• W2895536712 abstract "We analyze optimal strategies for the allocation of a finite budget that can be invested in different advertising channels over time with the objective of influencing social opinions in a network of individuals. In our analysis, we consider both exogenous influence mechanisms, such as advertising campaigns, as well as endogenous mechanisms of social influence, such as word-of-mouth and peer-pressure, which are modeled using diffusion dynamics. We show that for a broad family of objective functions, the optimal influence strategy at every time uses all channels at either their maximum rate or not at all, i.e., a bang-bang strategy. Furthermore, we prove that the number of switches between these extremes is bounded above by a term that is typically much smaller than the number of agents. This means that the optimal influence strategy is to exert maximum effort in waves for every channel, and then cease effort and let the effects propagate. We also show that, at the beginning of the campaign, the total cost-adjusted reach of an exogenous advertising channel determines its relative value. In contrast, as we approach our investment horizon (e.g., election day), the optimal strategy is to invest in channels able to target individuals instead of broad-reaching channels. We demonstrate that the optimal influence strategies are easily computable in several practical cases, and explicitly characterize the optimal controls for the case of linear objective functions in closed form. Finally, we see that, in the canonical example of designing an election campaign, identifying late-deciders is a critical component in the optimal design." @default.
• W2895536712 created "2018-10-12" @default.
• W2895536712 creator A5008215296 @default.
• W2895536712 creator A5009392214 @default.
• W2895536712 creator A5013788255 @default.
• W2895536712 creator A5028249744 @default.
• W2895536712 creator A5031371794 @default.
• W2895536712 creator A5057261458 @default.
• W2895536712 creator A5077074252 @default.
• W2895536712 date "2020-04-01" @default.
• W2895536712 modified "2023-10-17" @default.
• W2895536712 title "Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels" @default.
• W2895536712 cites W1028516084 @default.
• W2895536712 cites W1495750374 @default.
• W2895536712 cites W1508211895 @default.
• W2895536712 cites W1534096605 @default.
• W2895536712 cites W1547397412 @default.
• W2895536712 cites W1578936488 @default.
• W2895536712 cites W1654194294 @default.
• W2895536712 cites W1931400479 @default.
• W2895536712 cites W1966472199 @default.
• W2895536712 cites W1998692453 @default.
• W2895536712 cites W1999215716 @default.
• W2895536712 cites W2003827431 @default.
• W2895536712 cites W2023894300 @default.
• W2895536712 cites W2027514326 @default.
• W2895536712 cites W2034235887 @default.
• W2895536712 cites W2036883850 @default.
• W2895536712 cites W2057087916 @default.
• W2895536712 cites W2064598213 @default.
• W2895536712 cites W207267598 @default.
• W2895536712 cites W2081222729 @default.
• W2895536712 cites W2088674014 @default.
• W2895536712 cites W2099071366 @default.
• W2895536712 cites W2107043025 @default.
• W2895536712 cites W2107396783 @default.
• W2895536712 cites W2108858998 @default.
• W2895536712 cites W2113096089 @default.
• W2895536712 cites W2114747139 @default.
• W2895536712 cites W2147539438 @default.
• W2895536712 cites W2148895878 @default.
• W2895536712 cites W2150092313 @default.
• W2895536712 cites W2150725398 @default.
• W2895536712 cites W2160643434 @default.
• W2895536712 cites W2167022720 @default.
• W2895536712 cites W2167560365 @default.
• W2895536712 cites W2169705176 @default.
• W2895536712 cites W2322636197 @default.
• W2895536712 cites W2570220123 @default.
• W2895536712 cites W2592428855 @default.
• W2895536712 cites W2963122331 @default.
• W2895536712 cites W3083024126 @default.
• W2895536712 cites W3098604306 @default.
• W2895536712 cites W3121939272 @default.
• W2895536712 cites W3123091093 @default.
• W2895536712 doi "https://doi.org/10.1109/tnse.2018.2873281" @default.
• W2895536712 hasPublicationYear "2020" @default.
• W2895536712 type Work @default.
• W2895536712 sameAs 2895536712 @default.
• W2895536712 citedByCount "7" @default.
• W2895536712 countsByYear W28955367122019 @default.
• W2895536712 countsByYear W28955367122020 @default.
• W2895536712 countsByYear W28955367122021 @default.
• W2895536712 countsByYear W28955367122023 @default.
• W2895536712 crossrefType "journal-article" @default.
• W2895536712 hasAuthorship W2895536712A5008215296 @default.
• W2895536712 hasAuthorship W2895536712A5009392214 @default.
• W2895536712 hasAuthorship W2895536712A5013788255 @default.
• W2895536712 hasAuthorship W2895536712A5028249744 @default.
• W2895536712 hasAuthorship W2895536712A5031371794 @default.
• W2895536712 hasAuthorship W2895536712A5057261458 @default.
• W2895536712 hasAuthorship W2895536712A5077074252 @default.
• W2895536712 hasBestOaLocation W28955367121 @default.
• W2895536712 hasConcept C112698675 @default.
• W2895536712 hasConcept C126255220 @default.
• W2895536712 hasConcept C127162648 @default.
• W2895536712 hasConcept C134306372 @default.
• W2895536712 hasConcept C144133560 @default.
• W2895536712 hasConcept C154945302 @default.
• W2895536712 hasConcept C162324750 @default.
• W2895536712 hasConcept C17744445 @default.
• W2895536712 hasConcept C199539241 @default.
• W2895536712 hasConcept C27548731 @default.
• W2895536712 hasConcept C2776502983 @default.
• W2895536712 hasConcept C28761237 @default.
• W2895536712 hasConcept C33923547 @default.
• W2895536712 hasConcept C34388435 @default.
• W2895536712 hasConcept C41008148 @default.
• W2895536712 hasConcept C76155785 @default.
• W2895536712 hasConcept C94625758 @default.
• W2895536712 hasConceptScore W2895536712C112698675 @default.
• W2895536712 hasConceptScore W2895536712C126255220 @default.
• W2895536712 hasConceptScore W2895536712C127162648 @default.
• W2895536712 hasConceptScore W2895536712C134306372 @default.
• W2895536712 hasConceptScore W2895536712C144133560 @default.
• W2895536712 hasConceptScore W2895536712C154945302 @default.
• W2895536712 hasConceptScore W2895536712C162324750 @default.
• W2895536712 hasConceptScore W2895536712C17744445 @default.

• next