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- W2895822314 abstract "Purpose: Healthcare systems have long struggled to attract and retain patients within the competitive marketplace. Physiotherapy clinics, not immune to market pressures, also struggle to be competitive within a consumer-driven model of healthcare. To provide insight into how physiotherapists may better promote themselves, this study sought to explore the factors that influence patients’ choice of a physiotherapist, the sources from which patients seek information about physiotherapy clinics, and the factors that prompt patients to leave a physiotherapy clinic within the open marketplace of Switzerland.Methods: Ninety-four patients at a physiotherapy clinic in Ticino, the Italian province of Switzerland, completed an Institutional Review Board [IRB]-approved survey in Italian or English regarding their selection of a physiotherapist.Results: Results indicated that patients sought information about a new physiotherapist primarily from friends, acquaintances, and colleagues. A recommendation or referral was the factor that most influenced patient choices of a physiotherapist, while logistics was the most cited reason why patients quit physiotherapy.Conclusions: Patients reported a strong preference for first-hand information about physiotherapy clinics. By catering to these information-seeking preferences, clinics are able to better attract and retain patients and position themselves to compete in this competitive healthcare environment." @default.
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- W2895822314 date "2018-10-09" @default.
- W2895822314 modified "2023-09-27" @default.
- W2895822314 title "Factors influencing patients’ choice of a physiotherapist: a study within the Swiss insurance premium-funded system" @default.
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- W2895822314 doi "https://doi.org/10.1080/21679169.2018.1515981" @default.
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