Matches in SemOpenAlex for { <https://semopenalex.org/work/W2895851856> ?p ?o ?g. }
- W2895851856 endingPage "196" @default.
- W2895851856 startingPage "173" @default.
- W2895851856 abstract "The role of corporate brand and product brand in consumer decisions is well documented in marketing literature. However, the application of these brands in human resource management has received little attention. In this paper, we examine the relationship between an organization's product brand and employer brand; and corporate brand and employer brand; and their subsequent impact on job seekers’ intention to apply. Using a standard questionnaire, we collected 619 responses about corporate brand, and product brand and employer brand of 11 organizations. We find that a strong corporate brand positively contributes to the employer brand dimensions, and employer brand fully mediates the relationship between corporate brand and intention to apply. However, a product brand may not provide sufficient information for making job‐related decisions; therefore, the efficacy of job advertisement showing great products/services by the employer need to be reassessed. Managerial implications, the results and future research directions are provided." @default.
- W2895851856 created "2018-10-26" @default.
- W2895851856 creator A5005058621 @default.
- W2895851856 creator A5026795499 @default.
- W2895851856 creator A5035658826 @default.
- W2895851856 date "2018-10-14" @default.
- W2895851856 modified "2023-10-06" @default.
- W2895851856 title "The role of brands in recruitment: mediating role of employer brand equity" @default.
- W2895851856 cites W1581725189 @default.
- W2895851856 cites W1584781400 @default.
- W2895851856 cites W1739766409 @default.
- W2895851856 cites W1787414376 @default.
- W2895851856 cites W1854638177 @default.
- W2895851856 cites W1879731720 @default.
- W2895851856 cites W1956461526 @default.
- W2895851856 cites W1970699071 @default.
- W2895851856 cites W1974675705 @default.
- W2895851856 cites W1976025488 @default.
- W2895851856 cites W1985019379 @default.
- W2895851856 cites W1989516431 @default.
- W2895851856 cites W1994435257 @default.
- W2895851856 cites W1998152406 @default.
- W2895851856 cites W2001669046 @default.
- W2895851856 cites W2004887120 @default.
- W2895851856 cites W2007006133 @default.
- W2895851856 cites W2012372671 @default.
- W2895851856 cites W2013219588 @default.
- W2895851856 cites W2020026824 @default.
- W2895851856 cites W2030196237 @default.
- W2895851856 cites W2031468639 @default.
- W2895851856 cites W2032753293 @default.
- W2895851856 cites W2034386962 @default.
- W2895851856 cites W2039011707 @default.
- W2895851856 cites W2044200871 @default.
- W2895851856 cites W2054830678 @default.
- W2895851856 cites W2059031133 @default.
- W2895851856 cites W2063645531 @default.
- W2895851856 cites W2066530834 @default.
- W2895851856 cites W2073413044 @default.
- W2895851856 cites W2074223669 @default.
- W2895851856 cites W2076361923 @default.
- W2895851856 cites W2077682853 @default.
- W2895851856 cites W2086415348 @default.
- W2895851856 cites W2106096361 @default.
- W2895851856 cites W2109421605 @default.
- W2895851856 cites W2115747715 @default.
- W2895851856 cites W2117735303 @default.
- W2895851856 cites W2123709218 @default.
- W2895851856 cites W2126009601 @default.
- W2895851856 cites W2138811669 @default.
- W2895851856 cites W2150957793 @default.
- W2895851856 cites W2151262027 @default.
- W2895851856 cites W2155490992 @default.
- W2895851856 cites W2157370170 @default.
- W2895851856 cites W2157927058 @default.
- W2895851856 cites W2161246478 @default.
- W2895851856 cites W2166529375 @default.
- W2895851856 cites W2287389532 @default.
- W2895851856 cites W2319064941 @default.
- W2895851856 cites W2476467914 @default.
- W2895851856 cites W2594560088 @default.
- W2895851856 cites W2868407472 @default.
- W2895851856 cites W2890678695 @default.
- W2895851856 cites W2963156462 @default.
- W2895851856 cites W4234081717 @default.
- W2895851856 cites W4250563217 @default.
- W2895851856 doi "https://doi.org/10.1111/1744-7941.12209" @default.
- W2895851856 hasPublicationYear "2018" @default.
- W2895851856 type Work @default.
- W2895851856 sameAs 2895851856 @default.
- W2895851856 citedByCount "24" @default.
- W2895851856 countsByYear W28958518562019 @default.
- W2895851856 countsByYear W28958518562021 @default.
- W2895851856 countsByYear W28958518562022 @default.
- W2895851856 countsByYear W28958518562023 @default.
- W2895851856 crossrefType "journal-article" @default.
- W2895851856 hasAuthorship W2895851856A5005058621 @default.
- W2895851856 hasAuthorship W2895851856A5026795499 @default.
- W2895851856 hasAuthorship W2895851856A5035658826 @default.
- W2895851856 hasConcept C112698675 @default.
- W2895851856 hasConcept C136006765 @default.
- W2895851856 hasConcept C144133560 @default.
- W2895851856 hasConcept C152455256 @default.
- W2895851856 hasConcept C162853370 @default.
- W2895851856 hasConcept C17744445 @default.
- W2895851856 hasConcept C19351080 @default.
- W2895851856 hasConcept C199539241 @default.
- W2895851856 hasConcept C205971072 @default.
- W2895851856 hasConcept C2524010 @default.
- W2895851856 hasConcept C2776493517 @default.
- W2895851856 hasConcept C2778914735 @default.
- W2895851856 hasConcept C33923547 @default.
- W2895851856 hasConcept C545102676 @default.
- W2895851856 hasConcept C57375061 @default.
- W2895851856 hasConcept C71508700 @default.
- W2895851856 hasConcept C90673727 @default.
- W2895851856 hasConceptScore W2895851856C112698675 @default.
- W2895851856 hasConceptScore W2895851856C136006765 @default.