Matches in SemOpenAlex for { <https://semopenalex.org/work/W2895879268> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W2895879268 endingPage "44" @default.
- W2895879268 startingPage "21" @default.
- W2895879268 abstract "Branding promotes and sells products and services through the creation of an identity – the brand. What happens when the promoter of a brand is a government? What transformations does a national identity experience when it becomes a brand to export? Is national branding a contemporary form of promoting national identities? To explore these questions, the article focuses on two artefacts that show the propaganda/branding strategies of Italians in Peru and Peruvians in Italy during the twentieth century: the magazine Romana- Gens ne la Terra de ‘Los Incas’ (1934–1941) and the ad-documentary Marca Perú in Loreto, Italy (2012). The analysis of these artefacts shows three dimensions of Italo-Peruvian mobilities. First, the complex negotiations of foreign populations that seek to integrate into their adoptive countries (and/or desired market). Second, the reversal of the direction of migration: Latin America was a point of arrival for the Italian immigrants from the nineteenth century until the 1970s, but during the last decades of the twentieth century, it became a point of departure to Italy, which was seen as a place of economic progress. Finally, the specific politics of affects in the relationship of Italian and Peruvian immigrants with national identities built during the nineteenth and twentieth centuries." @default.
- W2895879268 created "2018-10-26" @default.
- W2895879268 creator A5021384318 @default.
- W2895879268 date "2018-10-08" @default.
- W2895879268 modified "2023-10-17" @default.
- W2895879268 title "From Romana Gens to cumbiatella: propaganda, migration and identity in Italo-Peruvian mobilities" @default.
- W2895879268 cites W2007870267 @default.
- W2895879268 cites W2123010367 @default.
- W2895879268 doi "https://doi.org/10.1017/mit.2018.28" @default.
- W2895879268 hasPublicationYear "2018" @default.
- W2895879268 type Work @default.
- W2895879268 sameAs 2895879268 @default.
- W2895879268 citedByCount "0" @default.
- W2895879268 crossrefType "journal-article" @default.
- W2895879268 hasAuthorship W2895879268A5021384318 @default.
- W2895879268 hasBestOaLocation W28958792681 @default.
- W2895879268 hasConcept C107038049 @default.
- W2895879268 hasConcept C138885662 @default.
- W2895879268 hasConcept C142362112 @default.
- W2895879268 hasConcept C144024400 @default.
- W2895879268 hasConcept C15708023 @default.
- W2895879268 hasConcept C158886217 @default.
- W2895879268 hasConcept C17744445 @default.
- W2895879268 hasConcept C19165224 @default.
- W2895879268 hasConcept C199539241 @default.
- W2895879268 hasConcept C199776023 @default.
- W2895879268 hasConcept C2549261 @default.
- W2895879268 hasConcept C2776389138 @default.
- W2895879268 hasConcept C2777949818 @default.
- W2895879268 hasConcept C2778137410 @default.
- W2895879268 hasConcept C2778355321 @default.
- W2895879268 hasConcept C2778407155 @default.
- W2895879268 hasConcept C2780002019 @default.
- W2895879268 hasConcept C41895202 @default.
- W2895879268 hasConcept C70036468 @default.
- W2895879268 hasConcept C94625758 @default.
- W2895879268 hasConcept C95457728 @default.
- W2895879268 hasConceptScore W2895879268C107038049 @default.
- W2895879268 hasConceptScore W2895879268C138885662 @default.
- W2895879268 hasConceptScore W2895879268C142362112 @default.
- W2895879268 hasConceptScore W2895879268C144024400 @default.
- W2895879268 hasConceptScore W2895879268C15708023 @default.
- W2895879268 hasConceptScore W2895879268C158886217 @default.
- W2895879268 hasConceptScore W2895879268C17744445 @default.
- W2895879268 hasConceptScore W2895879268C19165224 @default.
- W2895879268 hasConceptScore W2895879268C199539241 @default.
- W2895879268 hasConceptScore W2895879268C199776023 @default.
- W2895879268 hasConceptScore W2895879268C2549261 @default.
- W2895879268 hasConceptScore W2895879268C2776389138 @default.
- W2895879268 hasConceptScore W2895879268C2777949818 @default.
- W2895879268 hasConceptScore W2895879268C2778137410 @default.
- W2895879268 hasConceptScore W2895879268C2778355321 @default.
- W2895879268 hasConceptScore W2895879268C2778407155 @default.
- W2895879268 hasConceptScore W2895879268C2780002019 @default.
- W2895879268 hasConceptScore W2895879268C41895202 @default.
- W2895879268 hasConceptScore W2895879268C70036468 @default.
- W2895879268 hasConceptScore W2895879268C94625758 @default.
- W2895879268 hasConceptScore W2895879268C95457728 @default.
- W2895879268 hasIssue "1" @default.
- W2895879268 hasLocation W28958792681 @default.
- W2895879268 hasOpenAccess W2895879268 @default.
- W2895879268 hasPrimaryLocation W28958792681 @default.
- W2895879268 hasRelatedWork W1513438445 @default.
- W2895879268 hasRelatedWork W2001064544 @default.
- W2895879268 hasRelatedWork W2133855655 @default.
- W2895879268 hasRelatedWork W2375123319 @default.
- W2895879268 hasRelatedWork W2487164248 @default.
- W2895879268 hasRelatedWork W2782600255 @default.
- W2895879268 hasRelatedWork W2895879268 @default.
- W2895879268 hasRelatedWork W2922302986 @default.
- W2895879268 hasRelatedWork W2942195444 @default.
- W2895879268 hasRelatedWork W4303859875 @default.
- W2895879268 hasVolume "24" @default.
- W2895879268 isParatext "false" @default.
- W2895879268 isRetracted "false" @default.
- W2895879268 magId "2895879268" @default.
- W2895879268 workType "article" @default.