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- W2896430510 abstract "Education plays a significant role for the economic development of a country and it is also an investment for the future. It also considered as an essential tool for rapid economic growth of a country. Considering education as the most and first important tool of economic development, government of Bangladesh has increased the amount of investment in the education sector in the recent years. As a result, the number of public and private universities has amplified since 2000 and the Universities in Bangladesh are now immersed in a competitive environment. This is all taking place in a market in which the supply of higher education (HE) provision outstrips demand for university places, and in a market where the dynamics are complicated by the offer of a range of student financial packages (Claire 2009). As competition increases in the higher education institution (HEI) sectors, public and private universities increasingly view students as consumers and try to market their institution intensively. These changes indicate that universities have to compete for students in the recruitment markets (Kusumawati 2013). As a result, a new challenge has started to understand the students as consumers and try to market their institution intensively. This research is mostly focusing potential students’ preferences as consumers’ choice for selecting a higher education institution in the context of Bangladesh." @default.
- W2896430510 created "2018-10-26" @default.
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- W2896430510 date "2017-07-12" @default.
- W2896430510 modified "2023-09-23" @default.
- W2896430510 title "Determining Students’ Choice Factors for Selecting Higher Private Education Institution" @default.
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