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- W2896431318 abstract "The Marketing Manager of National •Publishing Company—Mr R Saxena—is contemplating on the strategies he should adopt to increase the sales of Titli, a children's fortnightly vernacular published by the company. Readers are invited to send their responses on the case to Vikalpa office." @default.
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- W2896431318 date "1994-07-01" @default.
- W2896431318 modified "2023-09-27" @default.
- W2896431318 title "National Publishing Company: Marketing of Children's Fortnightly Magazine" @default.
- W2896431318 doi "https://doi.org/10.1177/0256090919940305" @default.
- W2896431318 hasPublicationYear "1994" @default.
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