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- W2896519594 abstract "Food and beverage industry is currently facing tight competition, especially due to ASEAN free market (MEA). Local products in Indonesia including smoked fish products must compete with imported products in ASEAN region. In order to be competitive in global market, Indonesian smoked fish industry must understand the current product quality position to formulate the right strategy. One of the best methods is the Importance Performance Analysis (IPA) that aims to measure the relationship between consumer perceptions and the priority of product quality improvement. This research result that the Indonesian smoked fish production strategy has to improve two variables which are hygiene and safety for consumption of the product. These two variables are categorized as action and located in concentrate quadrant. It means that these two variables have high priority of importance to the customer but less performance. In order to make Indonesian smoked fish competitive in ASEAN market competition, these two variables need to be improved." @default.
- W2896519594 created "2018-10-26" @default.
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- W2896519594 date "2018-10-09" @default.
- W2896519594 modified "2023-09-23" @default.
- W2896519594 title "The use of importance-performance analysis for Indonesian smoked fish production strategy" @default.
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- W2896519594 doi "https://doi.org/10.1088/1757-899x/403/1/012053" @default.
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