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- W2896551424 abstract "This main purpose of this research is to examine the consumers perceivedshopping value – utilitarian and hedonic influence the consumer’s perceivedbenefit and risk in online shopping. This research conducted online questionnaireto collect the data, which is distributed to 178 respondents. Regression analysisused to analyze the data. The results shows that utilitarian and hedonic shoppingvalue have impact on individuals perceived benefits and risks in online shopping.The result of this research could help marketers to understand the perceivedbenefit and risk on utilitarian and hedonic shopping value in online shopping." @default.
- W2896551424 created "2018-10-26" @default.
- W2896551424 creator A5030430058 @default.
- W2896551424 date "2018-07-16" @default.
- W2896551424 modified "2023-09-23" @default.
- W2896551424 title "IMPACT OF UTILITARIAN AND HEDONIC SHOPPING VALUES ONINDIVIDUAL’S PERCEIVED BENEFIT AND RISK IN ONLINE" @default.
- W2896551424 hasPublicationYear "2018" @default.
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