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- W2896588804 abstract "These days, the strategic tool of branding concepts is not limited to just product brands but also used for place brands. Place brands have the need to differentiate themselves from other places in ..." @default.
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- W2896588804 date "2015-01-01" @default.
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- W2896588804 title "How Event Marketing is used to Communicate Place Brands" @default.
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