Matches in SemOpenAlex for { <https://semopenalex.org/work/W2896594670> ?p ?o ?g. }
- W2896594670 endingPage "105752" @default.
- W2896594670 startingPage "105752" @default.
- W2896594670 abstract "Abstract Online social networking sites (SNSs) has become one of the most popular activities for people accessing the Internet. In this regard, many Businesses create their online brand communities in order to build further relationship with their customers. The objective of this study is to examine the potential factors of customers' loyalty intentions in online brand communities. Current study proposed a research framework in which information quality, need for social capital, emotion, and perceived critical mass were expected to influence customer satisfaction and relationship commitment, which will in turn result in loyalty intention. Data was collected from customers in two Facebook fan pages (Xiaomi and MyBeautyDiary.taiwan) that represent wristband (search product) and facial mask (experience product). Results indicated that information completeness and need for bridging social capital were significant predictors of satisfaction and relationship commitment for both brand communities, while pleasure and perceived critical mass were influential factors of customer satisfaction across two brands. Further, believability and need for maintaining social capital were significant indicators only for facial mask community consumers, while arousal was important only for wristband fans. Findings from this study provided directions for online brand communities to develop customer loyalty strategies." @default.
- W2896594670 created "2018-10-26" @default.
- W2896594670 creator A5061687657 @default.
- W2896594670 creator A5073217234 @default.
- W2896594670 creator A5076134345 @default.
- W2896594670 date "2020-06-01" @default.
- W2896594670 modified "2023-10-17" @default.
- W2896594670 title "Creating customer loyalty in online brand communities" @default.
- W2896594670 cites W142248870 @default.
- W2896594670 cites W1457693131 @default.
- W2896594670 cites W1563746153 @default.
- W2896594670 cites W1567491469 @default.
- W2896594670 cites W1587451402 @default.
- W2896594670 cites W1721421031 @default.
- W2896594670 cites W1950985224 @default.
- W2896594670 cites W1970556277 @default.
- W2896594670 cites W1973803691 @default.
- W2896594670 cites W1975079540 @default.
- W2896594670 cites W1975694814 @default.
- W2896594670 cites W1978747144 @default.
- W2896594670 cites W1979225258 @default.
- W2896594670 cites W1986866201 @default.
- W2896594670 cites W1989017773 @default.
- W2896594670 cites W1993380436 @default.
- W2896594670 cites W1994356374 @default.
- W2896594670 cites W1996137064 @default.
- W2896594670 cites W1997859890 @default.
- W2896594670 cites W2000186419 @default.
- W2896594670 cites W2002699156 @default.
- W2896594670 cites W2006169339 @default.
- W2896594670 cites W2006180739 @default.
- W2896594670 cites W2014205461 @default.
- W2896594670 cites W2015781393 @default.
- W2896594670 cites W2019872794 @default.
- W2896594670 cites W2030487685 @default.
- W2896594670 cites W2034334856 @default.
- W2896594670 cites W2036806791 @default.
- W2896594670 cites W2039619242 @default.
- W2896594670 cites W2048006860 @default.
- W2896594670 cites W2051161430 @default.
- W2896594670 cites W2053713323 @default.
- W2896594670 cites W2057012437 @default.
- W2896594670 cites W2063139645 @default.
- W2896594670 cites W2063985808 @default.
- W2896594670 cites W2064062304 @default.
- W2896594670 cites W2067148248 @default.
- W2896594670 cites W2069032775 @default.
- W2896594670 cites W2069293166 @default.
- W2896594670 cites W2073817796 @default.
- W2896594670 cites W2075998830 @default.
- W2896594670 cites W2081008447 @default.
- W2896594670 cites W2081885556 @default.
- W2896594670 cites W2087810295 @default.
- W2896594670 cites W2099556653 @default.
- W2896594670 cites W2102467277 @default.
- W2896594670 cites W2106102655 @default.
- W2896594670 cites W2106134666 @default.
- W2896594670 cites W2106232823 @default.
- W2896594670 cites W2107830184 @default.
- W2896594670 cites W2110416264 @default.
- W2896594670 cites W2113303144 @default.
- W2896594670 cites W2116578868 @default.
- W2896594670 cites W2138752966 @default.
- W2896594670 cites W2139921829 @default.
- W2896594670 cites W2162579115 @default.
- W2896594670 cites W2164309533 @default.
- W2896594670 cites W2264067869 @default.
- W2896594670 cites W2296638537 @default.
- W2896594670 cites W2362560677 @default.
- W2896594670 cites W2555926688 @default.
- W2896594670 cites W2559293185 @default.
- W2896594670 cites W2583131501 @default.
- W2896594670 cites W2590123299 @default.
- W2896594670 cites W2592064429 @default.
- W2896594670 cites W2608661054 @default.
- W2896594670 cites W2610011915 @default.
- W2896594670 cites W2758036239 @default.
- W2896594670 cites W3123534837 @default.
- W2896594670 cites W3125851473 @default.
- W2896594670 cites W4232072657 @default.
- W2896594670 cites W4236625609 @default.
- W2896594670 cites W2093580753 @default.
- W2896594670 doi "https://doi.org/10.1016/j.chb.2018.10.018" @default.
- W2896594670 hasPublicationYear "2020" @default.
- W2896594670 type Work @default.
- W2896594670 sameAs 2896594670 @default.
- W2896594670 citedByCount "41" @default.
- W2896594670 countsByYear W28965946702019 @default.
- W2896594670 countsByYear W28965946702020 @default.
- W2896594670 countsByYear W28965946702021 @default.
- W2896594670 countsByYear W28965946702022 @default.
- W2896594670 countsByYear W28965946702023 @default.
- W2896594670 crossrefType "journal-article" @default.
- W2896594670 hasAuthorship W2896594670A5061687657 @default.
- W2896594670 hasAuthorship W2896594670A5073217234 @default.
- W2896594670 hasAuthorship W2896594670A5076134345 @default.
- W2896594670 hasConcept C112698675 @default.
- W2896594670 hasConcept C140781008 @default.