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• W2896691061 abstract "As consumers strive to reduce their environmental impact, it is important to understand how people perceive the environmental impact of consumption choices. Prior research reveals that “green” (eco-friendly) labels can bias judgments, as when a conventional plus a green product is perceived as less environmentally impactful than the conventional product alone (the “negative footprint illusion”). We ask a related question: are people less sensitive to quantity when judging the environmental impact of green versus conventional consumption? In a 2 × 2 between-subjects design, 370 participants rated the environmental impact of a family that was depicted as owning either one or two automobiles, that were described as either “hybrid” or conventional. Results show evidence of quantity insensitivity in the hybrid condition: whereas an additional conventional automobile increased judgments of the family's environmental impact, an additional hybrid automobile did not. Discussion focuses on possible underlying mechanisms and implications for everyday consumption behaviors." @default.
• W2896691061 created "2018-10-26" @default.
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• W2896691061 date "2018-12-01" @default.
• W2896691061 modified "2023-10-15" @default.
• W2896691061 title "Judging the environmental impact of green consumption: Evidence of quantity insensitivity" @default.
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• W2896691061 doi "https://doi.org/10.1016/j.jenvp.2018.10.005" @default.
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