Matches in SemOpenAlex for { <https://semopenalex.org/work/W2896722952> ?p ?o ?g. }
- W2896722952 endingPage "12" @default.
- W2896722952 startingPage "4" @default.
- W2896722952 abstract "Abstract The medicinal and aromatic plants resources of India are known as a source of economy, sustainable livelihood, and employment for many rural communities. However, perhaps the recognition for medicinal and aromatic plants as a source for sustainable economy generation without linking sustainable marketing orientation, such as branding, is less appropriate. Because, the lack of required marketing orientation is leading challenges for resource sustainability in the sector. Therefore, to address the need of sustainable marketing orientation in the medicinal and aromatic plants sector of India and to conceptualize the branding strategy for the medicinal and aromatic plants resources, this qualitative study, based on the brand heritage of Indian medicinal and aromatic plants, demonstrates the implications of country of origin branding framework to brand the Indian medicinal and aromatic plants. Our study provides a fresh perspective on the branding of natural products and offers strategies for differentiation, competitiveness, and authenticity while trading across the globe." @default.
- W2896722952 created "2018-10-26" @default.
- W2896722952 creator A5015443301 @default.
- W2896722952 creator A5017621217 @default.
- W2896722952 creator A5044056873 @default.
- W2896722952 date "2018-10-11" @default.
- W2896722952 modified "2023-09-30" @default.
- W2896722952 title "From Commodity to Brand: The Country of Origin Branding Perspective for Indian Medicinal and Aromatic plants" @default.
- W2896722952 cites W1594375362 @default.
- W2896722952 cites W1905316742 @default.
- W2896722952 cites W1908794967 @default.
- W2896722952 cites W1963506876 @default.
- W2896722952 cites W1965305714 @default.
- W2896722952 cites W1965565026 @default.
- W2896722952 cites W1973352741 @default.
- W2896722952 cites W1976693131 @default.
- W2896722952 cites W1977721763 @default.
- W2896722952 cites W1980912109 @default.
- W2896722952 cites W1983338861 @default.
- W2896722952 cites W1986505153 @default.
- W2896722952 cites W1993067272 @default.
- W2896722952 cites W2008955295 @default.
- W2896722952 cites W2016513396 @default.
- W2896722952 cites W2032317468 @default.
- W2896722952 cites W2037309649 @default.
- W2896722952 cites W2053608999 @default.
- W2896722952 cites W2054187037 @default.
- W2896722952 cites W2065714094 @default.
- W2896722952 cites W2067022468 @default.
- W2896722952 cites W2074400209 @default.
- W2896722952 cites W2077614959 @default.
- W2896722952 cites W2082192234 @default.
- W2896722952 cites W2085715394 @default.
- W2896722952 cites W2087806713 @default.
- W2896722952 cites W2088699859 @default.
- W2896722952 cites W2099043095 @default.
- W2896722952 cites W2111771113 @default.
- W2896722952 cites W2120839095 @default.
- W2896722952 cites W2135116223 @default.
- W2896722952 cites W214201074 @default.
- W2896722952 cites W2142110390 @default.
- W2896722952 cites W2150124540 @default.
- W2896722952 cites W2155978176 @default.
- W2896722952 cites W2188261760 @default.
- W2896722952 cites W2219069351 @default.
- W2896722952 cites W2323861480 @default.
- W2896722952 cites W2464135393 @default.
- W2896722952 cites W2488503011 @default.
- W2896722952 cites W2489747365 @default.
- W2896722952 cites W2509200172 @default.
- W2896722952 cites W2513163818 @default.
- W2896722952 cites W2550581149 @default.
- W2896722952 cites W2606130436 @default.
- W2896722952 cites W2621979196 @default.
- W2896722952 cites W2740901476 @default.
- W2896722952 cites W2793670237 @default.
- W2896722952 cites W2801435253 @default.
- W2896722952 cites W3006441428 @default.
- W2896722952 cites W4230915457 @default.
- W2896722952 cites W4240536883 @default.
- W2896722952 cites W4245872056 @default.
- W2896722952 cites W4301794249 @default.
- W2896722952 cites W815967660 @default.
- W2896722952 doi "https://doi.org/10.1002/bsd2.31" @default.
- W2896722952 hasPublicationYear "2018" @default.
- W2896722952 type Work @default.
- W2896722952 sameAs 2896722952 @default.
- W2896722952 citedByCount "7" @default.
- W2896722952 countsByYear W28967229522019 @default.
- W2896722952 countsByYear W28967229522020 @default.
- W2896722952 countsByYear W28967229522021 @default.
- W2896722952 countsByYear W28967229522023 @default.
- W2896722952 crossrefType "journal-article" @default.
- W2896722952 hasAuthorship W2896722952A5015443301 @default.
- W2896722952 hasAuthorship W2896722952A5017621217 @default.
- W2896722952 hasAuthorship W2896722952A5044056873 @default.
- W2896722952 hasConcept C10138342 @default.
- W2896722952 hasConcept C118518473 @default.
- W2896722952 hasConcept C144133560 @default.
- W2896722952 hasConcept C162853370 @default.
- W2896722952 hasConcept C166957645 @default.
- W2896722952 hasConcept C169760540 @default.
- W2896722952 hasConcept C17744445 @default.
- W2896722952 hasConcept C18903297 @default.
- W2896722952 hasConcept C199539241 @default.
- W2896722952 hasConcept C205649164 @default.
- W2896722952 hasConcept C206345919 @default.
- W2896722952 hasConcept C2775899829 @default.
- W2896722952 hasConcept C2779439359 @default.
- W2896722952 hasConcept C2992515104 @default.
- W2896722952 hasConcept C29985473 @default.
- W2896722952 hasConcept C31258907 @default.
- W2896722952 hasConcept C3987366 @default.
- W2896722952 hasConcept C41008148 @default.
- W2896722952 hasConcept C59822182 @default.
- W2896722952 hasConcept C66204764 @default.
- W2896722952 hasConcept C86803240 @default.
- W2896722952 hasConceptScore W2896722952C10138342 @default.