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• W2896750467 abstract "This chapter discusses emerging issues in event management with a focus on small-scale events. The author reflects on managerial approaches to stakeholder involvement and engagement, and underlines the complexity of strategy formulation for destination development planning. This contribution also provides advanced conceptual instruments for event marketing as guiding principles that permeate destination-marketing strategies. In addition, the author investigates the role and nature of sponsorship linked to enhancing the value of small-scale events and highlights fundamental issues in developing a marketing management model for place marketing and the key drivers of event management strategies involving sponsors and event participants." @default.
• W2896750467 created "2018-10-26" @default.
• W2896750467 creator A5044787188 @default.
• W2896750467 date "2018-10-15" @default.
• W2896750467 modified "2023-09-26" @default.
• W2896750467 title "Chapter 11 The Strategic Management of Events for Destination Marketing" @default.
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• W2896750467 doi "https://doi.org/10.1108/978-1-78756-291-220181011" @default.
• W2896750467 hasPublicationYear "2018" @default.
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