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- W28967558 abstract "This study investigates consumer decision behaviour by specifically analysing if and when consumers use more than one strategy, and possibly only parts of those strategies, in situations that only involve one decision. A computer process tracing method was used to analyse 262 single decisions. Consumers seldom use a single literature-based strategy for a single decision and many strategies used were not literature-based." @default.
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- W28967558 date "2008-01-01" @default.
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- W28967558 title "Investigating Choice Behaviour Execution: A Chinese Durable Good Perspective" @default.
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