Matches in SemOpenAlex for { <https://semopenalex.org/work/W2896775433> ?p ?o ?g. }
Showing items 1 to 100 of
100
with 100 items per page.
- W2896775433 endingPage "202" @default.
- W2896775433 startingPage "184" @default.
- W2896775433 abstract "Purpose The purpose of this paper is to examine factors influencing the audience demand for televised post-season games of the Korean professional baseball league. Design/methodology/approach The data were collected from a total of 129 games – the entire post-season games from 2008 to 2016. Two dependent variables representing audience demand for televised baseball matches, obtained from the third-party television audit company AGB Nielsen, were regressed on a series of match-related and unrelated antecedent factors associated with each match. Pooled OLS regression with wild bootstrap standard errors with 100,000 replications was applied in the analysis. Findings Regarding match-related factors, higher television ratings and the greater numbers of television viewers were associated with matches with greater significance, outcome uncertainty and score sum. In terms of the match-unrelated factors, the broadcast platform appeared to be the most powerful predictor of both television ratings and the numbers of viewers. Other than the broadcast platform, night matches, matches with full stadium occupancy and team values showed positive impacts on both the television ratings and the numbers of viewers. Practical implications The sales of media rights and sponsorships are the major sources of revenues for professional sports leagues, and the size of these two streams of revenues is in proportion to the size of the audience demand for television and other media. This study provides valuable insights to the sports marketers of professional sports clubs and leagues by establishing proper understanding of the determinants of the audience demand for televised sports. Originality/value The characteristics specific to each professional league and country play unique roles in determining the antecedent factors of audience demand for televised sports; this study is one of the few attempts to examine Koran professional baseball league." @default.
- W2896775433 created "2018-10-26" @default.
- W2896775433 creator A5026216186 @default.
- W2896775433 creator A5039464413 @default.
- W2896775433 creator A5050272133 @default.
- W2896775433 creator A5069357583 @default.
- W2896775433 date "2019-02-04" @default.
- W2896775433 modified "2023-10-17" @default.
- W2896775433 title "Determinants of audience demand for the televised professional baseball matches in Korea" @default.
- W2896775433 cites W1963508680 @default.
- W2896775433 cites W1977717767 @default.
- W2896775433 cites W1989324440 @default.
- W2896775433 cites W1995078802 @default.
- W2896775433 cites W2017778671 @default.
- W2896775433 cites W2020116417 @default.
- W2896775433 cites W2024847935 @default.
- W2896775433 cites W2033423958 @default.
- W2896775433 cites W2034729291 @default.
- W2896775433 cites W2053807199 @default.
- W2896775433 cites W2060932428 @default.
- W2896775433 cites W2061523556 @default.
- W2896775433 cites W2078835330 @default.
- W2896775433 cites W2086020665 @default.
- W2896775433 cites W2090644225 @default.
- W2896775433 cites W2106063922 @default.
- W2896775433 cites W2106649044 @default.
- W2896775433 cites W2112381946 @default.
- W2896775433 cites W2125899866 @default.
- W2896775433 cites W2136944811 @default.
- W2896775433 cites W2143512785 @default.
- W2896775433 cites W2144203367 @default.
- W2896775433 cites W2147952890 @default.
- W2896775433 cites W2151576396 @default.
- W2896775433 cites W2159428033 @default.
- W2896775433 cites W2261898282 @default.
- W2896775433 cites W2263084299 @default.
- W2896775433 cites W2334782352 @default.
- W2896775433 cites W2547829802 @default.
- W2896775433 cites W2581004223 @default.
- W2896775433 cites W2598381196 @default.
- W2896775433 cites W2606836721 @default.
- W2896775433 cites W2767005173 @default.
- W2896775433 doi "https://doi.org/10.1108/ijsms-12-2017-0127" @default.
- W2896775433 hasPublicationYear "2019" @default.
- W2896775433 type Work @default.
- W2896775433 sameAs 2896775433 @default.
- W2896775433 citedByCount "4" @default.
- W2896775433 countsByYear W28967754332021 @default.
- W2896775433 countsByYear W28967754332022 @default.
- W2896775433 countsByYear W28967754332023 @default.
- W2896775433 crossrefType "journal-article" @default.
- W2896775433 hasAuthorship W2896775433A5026216186 @default.
- W2896775433 hasAuthorship W2896775433A5039464413 @default.
- W2896775433 hasAuthorship W2896775433A5050272133 @default.
- W2896775433 hasAuthorship W2896775433A5069357583 @default.
- W2896775433 hasConcept C105795698 @default.
- W2896775433 hasConcept C112698675 @default.
- W2896775433 hasConcept C121332964 @default.
- W2896775433 hasConcept C121955636 @default.
- W2896775433 hasConcept C1276947 @default.
- W2896775433 hasConcept C144133560 @default.
- W2896775433 hasConcept C15744967 @default.
- W2896775433 hasConcept C162853370 @default.
- W2896775433 hasConcept C195487862 @default.
- W2896775433 hasConcept C207456731 @default.
- W2896775433 hasConcept C2776291640 @default.
- W2896775433 hasConcept C33923547 @default.
- W2896775433 hasConceptScore W2896775433C105795698 @default.
- W2896775433 hasConceptScore W2896775433C112698675 @default.
- W2896775433 hasConceptScore W2896775433C121332964 @default.
- W2896775433 hasConceptScore W2896775433C121955636 @default.
- W2896775433 hasConceptScore W2896775433C1276947 @default.
- W2896775433 hasConceptScore W2896775433C144133560 @default.
- W2896775433 hasConceptScore W2896775433C15744967 @default.
- W2896775433 hasConceptScore W2896775433C162853370 @default.
- W2896775433 hasConceptScore W2896775433C195487862 @default.
- W2896775433 hasConceptScore W2896775433C207456731 @default.
- W2896775433 hasConceptScore W2896775433C2776291640 @default.
- W2896775433 hasConceptScore W2896775433C33923547 @default.
- W2896775433 hasIssue "1" @default.
- W2896775433 hasLocation W28967754331 @default.
- W2896775433 hasOpenAccess W2896775433 @default.
- W2896775433 hasPrimaryLocation W28967754331 @default.
- W2896775433 hasRelatedWork W1632966395 @default.
- W2896775433 hasRelatedWork W1968530069 @default.
- W2896775433 hasRelatedWork W2032423256 @default.
- W2896775433 hasRelatedWork W2051243231 @default.
- W2896775433 hasRelatedWork W2128205499 @default.
- W2896775433 hasRelatedWork W2201576989 @default.
- W2896775433 hasRelatedWork W2561802365 @default.
- W2896775433 hasRelatedWork W2614941978 @default.
- W2896775433 hasRelatedWork W3040675667 @default.
- W2896775433 hasRelatedWork W3192495901 @default.
- W2896775433 hasVolume "20" @default.
- W2896775433 isParatext "false" @default.
- W2896775433 isRetracted "false" @default.
- W2896775433 magId "2896775433" @default.
- W2896775433 workType "article" @default.