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• W2896823204 abstract "ABSTRACTThis paper identifies the distinctive features of nonprofit arts sponsorship relative to profit driven sports sponsorship and shows that although arts sponsorship has been little researched..." @default.
• W2896823204 created "2018-10-26" @default.
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• W2896823204 date "2018-10-09" @default.
• W2896823204 modified "2023-10-14" @default.
• W2896823204 title "Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?" @default.
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• W2896823204 doi "https://doi.org/10.1080/10495142.2018.1526748" @default.
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