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- W2896863708 abstract "Popular opinions link colours and emotions. Yet, affective connotations of colours are heterogeneous (for example, red represents anger and love) partly because they relate to different contexts. Despite insufficient evidence, colours are used in applied settings (health, marketing, and others) for their supposed effects on cognitive and affective functioning. Summarizing the literature, we recommend systematic research to investigate when and how colours link with affective phenomena. We need to: (1) distinguish between situations in which colours are either physically shown or linguistically treated; (2) specify types of affective processes (for example, emotion, mood, preference); and (3) investigate cross-cultural differences. Having these needs in mind, we initiated an international online survey on semantic colour-emotion associations. We outline theoretical considerations and present the survey’s design." @default.
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- W2896863708 date "2018-10-23" @default.
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- W2896863708 title "Chapter 11. Unifying research on colour and emotion" @default.
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- W2896863708 doi "https://doi.org/10.1075/z.217.11moh" @default.
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