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• W2896945467 abstract "Open image in new window Nowadays, more and more cultural venues tend to utilize social media as a main tool for marketing, spreading their messages, engaging public and raising public awareness towards culture. It comes to a point where the massive of content in social media makes it a tedious procedure to contact the appropriate audience, the people that would really be stimulated by cultural information. In this notion, we assume that establishing conversations of high impact can possibly guide the cultural venues to audiences that can benefit more. These conversations usually include the so called influencers, users whose opinion can affect many people on social media; the latter usually referred to as followers. In this research paper we examine the characteristics of the influencers that can affect the procedures of a cultural venue on social media. The research is done within the scope of “CrossCult” EU funded project." @default.
• W2896945467 created "2018-10-26" @default.
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• W2896945467 date "2018-01-01" @default.
• W2896945467 modified "2023-09-23" @default.
• W2896945467 title "Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions" @default.
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• W2896945467 doi "https://doi.org/10.1007/978-3-030-01762-0_20" @default.
• W2896945467 hasPublicationYear "2018" @default.
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