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- W2897202387 abstract "Augmented reality (AR) allows the enrichment of the physical world by adding virtual computer-generated digital information in real time to it (Furht, 2014). This provides marketers with previously ..." @default.
- W2897202387 created "2018-10-26" @default.
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- W2897202387 date "2017-01-01" @default.
- W2897202387 modified "2023-09-27" @default.
- W2897202387 title "Influence of Augmented Reality on Purchase Intention : The IKEA Case" @default.
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