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- W2897427400 abstract "Unlike other techniques for learning from customers, online controlled experiments (OCEs) establish an accurate and causal relationship between a change and the impact observed. We show that OCEs help optimize infrastructure needs and aid in project planning and measuring team efforts. We conclude that product development should fully integrate the experiment lifecycle to benefit from the OCEs." @default.
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- W2897427400 date "2020-03-01" @default.
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- W2897427400 title "The Online Controlled Experiment Lifecycle" @default.
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- W2897427400 doi "https://doi.org/10.1109/ms.2018.2875842" @default.
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