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• W2897434863 abstract "Purpose: Since the higher education environment has become highly competitive, the application of marketing principles to the education environment becomes increasingly evident. In order to attract new students and continue business, the institutional brand also gains on importance. Considering the scant literature on the influence of the perceptions of service quality dimensions on brand equity in general and higher education in particular, this exploratory study seeks to determine whether the SERVPERF dimensions of service quality make significant influencers of the overall brand equity of select (South African) universities, and whether the overall service quality significantly influences the overall brand equity." @default.
• W2897434863 created "2018-10-26" @default.
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• W2897434863 date "2018-09-15" @default.
• W2897434863 modified "2023-10-18" @default.
• W2897434863 title "The Relationship between Service Quality Dimensions and Brand Equity: Higher Education Students’ Perceptions" @default.
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• W2897434863 doi "https://doi.org/10.7206/jmba.ce.2450-7814.236" @default.
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