Matches in SemOpenAlex for { <https://semopenalex.org/work/W2897614849> ?p ?o ?g. }
Showing items 1 to 35 of
35
with 100 items per page.
- W2897614849 abstract "Many theories explain the definition of beauty; it is said that it is seen from their outer beauty and inner beauty, however many Indonesian women still have a strong perception that beautiful women are the ones with bright skin, long hair and slim.Clean & Clear products try to see the meaning of beautiful from its different point of view. It should not be white, long-haired and slim, therefore Clean & Clear ads show female models with different perception of 'beautiful' women in general. This study aims to determine the meaning of outer beauty and inner beauty in Clean & Clear ads version of '1000 tribes Indonesia, different skin colors'. The method used in this research is qualitative research by using semiotics analysis Roland Barthes by focusing on the sign of denotation, connotation, and myth based on critical paradigm. Data collection techniques used here are Clean & Clear ads version of '1000 Indonesian tribe, different skin color as the primary data and reference book, paper and article as the secondary data. The result of study shows that Clean & Clear ads try to highlight inner beauty through high confidence, a loose smile showing the happiness of women who are seen different from their outer beauty, they do not have bright skin and long black hair. Otherwise in this ad, researchers see there is one component of beauty still maintained by Clean & Clear, that is about a slim body. It is seen from the nine female models featured in this ad, all of them are slim. As we all know that many women who are not slim, they are still obsessed to look beautiful.
 Keywords: Semiotics, Advertising & Clear, Inner beauty, Outer beauty" @default.
- W2897614849 created "2018-10-26" @default.
- W2897614849 creator A5003251384 @default.
- W2897614849 date "2018-04-17" @default.
- W2897614849 modified "2023-09-25" @default.
- W2897614849 title "MAKNA CANTIK DALAM IKLAN MAGNIFICENT MEANING IN ADVERTISING" @default.
- W2897614849 doi "https://doi.org/10.25124/liski.v4i1.1192" @default.
- W2897614849 hasPublicationYear "2018" @default.
- W2897614849 type Work @default.
- W2897614849 sameAs 2897614849 @default.
- W2897614849 citedByCount "0" @default.
- W2897614849 crossrefType "journal-article" @default.
- W2897614849 hasAuthorship W2897614849A5003251384 @default.
- W2897614849 hasBestOaLocation W28976148491 @default.
- W2897614849 hasConcept C107038049 @default.
- W2897614849 hasConcept C112698675 @default.
- W2897614849 hasConcept C142362112 @default.
- W2897614849 hasConcept C144133560 @default.
- W2897614849 hasConcept C15744967 @default.
- W2897614849 hasConcept C2780876879 @default.
- W2897614849 hasConcept C542102704 @default.
- W2897614849 hasConceptScore W2897614849C107038049 @default.
- W2897614849 hasConceptScore W2897614849C112698675 @default.
- W2897614849 hasConceptScore W2897614849C142362112 @default.
- W2897614849 hasConceptScore W2897614849C144133560 @default.
- W2897614849 hasConceptScore W2897614849C15744967 @default.
- W2897614849 hasConceptScore W2897614849C2780876879 @default.
- W2897614849 hasConceptScore W2897614849C542102704 @default.
- W2897614849 hasLocation W28976148491 @default.
- W2897614849 hasOpenAccess W2897614849 @default.
- W2897614849 hasPrimaryLocation W28976148491 @default.
- W2897614849 isParatext "false" @default.
- W2897614849 isRetracted "false" @default.
- W2897614849 magId "2897614849" @default.
- W2897614849 workType "article" @default.