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- W2897799228 abstract "What can commercial advertisements gain from creative ‘borrowing’ of film music? One probable answer is that it vests the product advertised with a more powerful emotional impact. But what are the ..." @default.
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- W2897799228 date "2018-10-08" @default.
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- W2897799228 title "Film music in advertising: An intertextual approach" @default.
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- W2897799228 doi "https://doi.org/10.1080/13527266.2018.1514318" @default.
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