Matches in SemOpenAlex for { <https://semopenalex.org/work/W2897844891> ?p ?o ?g. }
- W2897844891 endingPage "301" @default.
- W2897844891 startingPage "287" @default.
- W2897844891 abstract "When implementing social media strategies on Facebook brand pages, companies focus on factors that prompt electronic Word-of-Mouth (eWoM) about brand contents. This study examines individual and collective factors that lead to brand content sharing behaviors. The research conducts a field study of a real brand on its Facebook fan page to gather actual behavioral data. Both declarative and behavioral data are used to explain brand eWoM, based on 250 participants. Empirical results show that the Facebook activity has a positive influence on brand content sharing for active users (posters) but not for nonactive users (lurkers), while brand engagement positively affects brand content sharing for both active and nonactive users. Furthermore, brand community involvement does not have an influence on brand content sharing. Findings offer companies useful recommendations for using the determinants included in our research design to understand and analyze the sharing behaviors of users." @default.
- W2897844891 created "2018-10-26" @default.
- W2897844891 creator A5058662275 @default.
- W2897844891 creator A5067703861 @default.
- W2897844891 creator A5082812353 @default.
- W2897844891 creator A5005868568 @default.
- W2897844891 date "2018-10-16" @default.
- W2897844891 modified "2023-10-10" @default.
- W2897844891 title "When is brand content shared on Facebook? A field study on online Word-of-Mouth" @default.
- W2897844891 cites W1095265358 @default.
- W2897844891 cites W125781324 @default.
- W2897844891 cites W1482644743 @default.
- W2897844891 cites W1493961864 @default.
- W2897844891 cites W1647952340 @default.
- W2897844891 cites W1935999716 @default.
- W2897844891 cites W1969543263 @default.
- W2897844891 cites W1973783865 @default.
- W2897844891 cites W1976234487 @default.
- W2897844891 cites W1978649869 @default.
- W2897844891 cites W1982562184 @default.
- W2897844891 cites W1984947418 @default.
- W2897844891 cites W1986339133 @default.
- W2897844891 cites W1988316526 @default.
- W2897844891 cites W1991997945 @default.
- W2897844891 cites W1992871311 @default.
- W2897844891 cites W2003243573 @default.
- W2897844891 cites W2008179038 @default.
- W2897844891 cites W2009505424 @default.
- W2897844891 cites W2010898285 @default.
- W2897844891 cites W2011453374 @default.
- W2897844891 cites W2022924823 @default.
- W2897844891 cites W2025854687 @default.
- W2897844891 cites W2027737000 @default.
- W2897844891 cites W2041157860 @default.
- W2897844891 cites W2045525195 @default.
- W2897844891 cites W2059965628 @default.
- W2897844891 cites W2068267536 @default.
- W2897844891 cites W2070067314 @default.
- W2897844891 cites W2071666535 @default.
- W2897844891 cites W2077743090 @default.
- W2897844891 cites W2079408806 @default.
- W2897844891 cites W2086157089 @default.
- W2897844891 cites W2086915405 @default.
- W2897844891 cites W2090642540 @default.
- W2897844891 cites W2096089059 @default.
- W2897844891 cites W2100739170 @default.
- W2897844891 cites W2104554137 @default.
- W2897844891 cites W2105543408 @default.
- W2897844891 cites W2106901357 @default.
- W2897844891 cites W2109469951 @default.
- W2897844891 cites W2113880421 @default.
- W2897844891 cites W2127939879 @default.
- W2897844891 cites W2130300609 @default.
- W2897844891 cites W2130892515 @default.
- W2897844891 cites W2131305585 @default.
- W2897844891 cites W2133535394 @default.
- W2897844891 cites W2151092491 @default.
- W2897844891 cites W2163020995 @default.
- W2897844891 cites W2167325287 @default.
- W2897844891 cites W2169281074 @default.
- W2897844891 cites W2173363650 @default.
- W2897844891 cites W2181956718 @default.
- W2897844891 cites W2331414014 @default.
- W2897844891 cites W2403510908 @default.
- W2897844891 cites W2422895071 @default.
- W2897844891 cites W2474658135 @default.
- W2897844891 cites W2557221071 @default.
- W2897844891 cites W3147795728 @default.
- W2897844891 cites W4235138930 @default.
- W2897844891 cites W4251225833 @default.
- W2897844891 cites W4256173697 @default.
- W2897844891 cites W897389461 @default.
- W2897844891 doi "https://doi.org/10.1177/1470785318805301" @default.
- W2897844891 hasPublicationYear "2018" @default.
- W2897844891 type Work @default.
- W2897844891 sameAs 2897844891 @default.
- W2897844891 citedByCount "19" @default.
- W2897844891 countsByYear W28978448912019 @default.
- W2897844891 countsByYear W28978448912020 @default.
- W2897844891 countsByYear W28978448912021 @default.
- W2897844891 countsByYear W28978448912022 @default.
- W2897844891 countsByYear W28978448912023 @default.
- W2897844891 crossrefType "journal-article" @default.
- W2897844891 hasAuthorship W2897844891A5005868568 @default.
- W2897844891 hasAuthorship W2897844891A5058662275 @default.
- W2897844891 hasAuthorship W2897844891A5067703861 @default.
- W2897844891 hasAuthorship W2897844891A5082812353 @default.
- W2897844891 hasConcept C111472728 @default.
- W2897844891 hasConcept C112698675 @default.
- W2897844891 hasConcept C120936955 @default.
- W2897844891 hasConcept C136764020 @default.
- W2897844891 hasConcept C137913393 @default.
- W2897844891 hasConcept C138885662 @default.
- W2897844891 hasConcept C144133560 @default.
- W2897844891 hasConcept C152455256 @default.
- W2897844891 hasConcept C15744967 @default.
- W2897844891 hasConcept C205971072 @default.
- W2897844891 hasConcept C2775834023 @default.