FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2897870294> ?p ?o ?g. }

• W2897870294 endingPage "1073" @default.
• W2897870294 startingPage "1065" @default.
• W2897870294 abstract "Purpose The purpose of this paper is to evaluate the influence of internal and external factors of SNOWA Corporation on its marketing strategic planning. Is there a relationship between internal and external factors and strategic marketing planning? How severe is this relationship? Design/methodology/approach The present study is an applied research using a descriptive-analytic method. The statistical sample of this research includes 300 personnel of SNOWA Corporation. Data were collected applying a standard questionnaire in a five-point Likert scale. Content validity ratio and content validity index were used to evaluate the content validity of the questionnaire, and a Cronbach’s alpha test was applied to assess its reliability. SPSS Software (factor analysis) and Amos Software (structural equation modeling) were applied to analyze the collected data. Results of this research show that internal and external factors influence the development of its marketing strategic planning. Findings Results of this research show that internal and external factors influence the development of SNOWA marketing strategic planning. Another result of this study is that the severity of the relationship between the independent and dependent variables varies from the viewpoint of the employees of different departments. Practical implications The study will help managers deal with environmental opportunities effectively while formulating corporation strategies. In addition, findings reveal that having vision and mission help managers find a clear way to reach the goals. Originality value This is one of a few papers to provide empirical evidence of the influence of internal and external factors of SNOWA Corporation on its marketing strategic planning. Identification of the external-internal factors used in formulating marketing strategic planning may prove useful for other researchers working in this under-researched area." @default.
• W2897870294 created "2018-10-26" @default.
• W2897870294 creator A5045415928 @default.
• W2897870294 creator A5087073183 @default.
• W2897870294 date "2018-10-17" @default.
• W2897870294 modified "2023-09-27" @default.
• W2897870294 title "The influence of internal and external factors on the marketing strategic planning in SNOWA Corporation" @default.
• W2897870294 cites W1520103841 @default.
• W2897870294 cites W1584242448 @default.
• W2897870294 cites W1980370416 @default.
• W2897870294 cites W1981958478 @default.
• W2897870294 cites W1988847841 @default.
• W2897870294 cites W1997695883 @default.
• W2897870294 cites W2003049309 @default.
• W2897870294 cites W2012242893 @default.
• W2897870294 cites W2012441660 @default.
• W2897870294 cites W2018433384 @default.
• W2897870294 cites W2022683633 @default.
• W2897870294 cites W2072126556 @default.
• W2897870294 cites W2145034461 @default.
• W2897870294 cites W2149752847 @default.
• W2897870294 cites W2252671164 @default.
• W2897870294 cites W2327240347 @default.
• W2897870294 doi "https://doi.org/10.1108/jbim-02-2018-0083" @default.
• W2897870294 hasPublicationYear "2018" @default.
• W2897870294 type Work @default.
• W2897870294 sameAs 2897870294 @default.
• W2897870294 citedByCount "4" @default.
• W2897870294 countsByYear W28978702942019 @default.
• W2897870294 countsByYear W28978702942020 @default.
• W2897870294 countsByYear W28978702942023 @default.
• W2897870294 crossrefType "journal-article" @default.
• W2897870294 hasAuthorship W2897870294A5045415928 @default.
• W2897870294 hasAuthorship W2897870294A5087073183 @default.
• W2897870294 hasConcept C10138342 @default.
• W2897870294 hasConcept C105776082 @default.
• W2897870294 hasConcept C105795698 @default.
• W2897870294 hasConcept C106906290 @default.
• W2897870294 hasConcept C120936955 @default.
• W2897870294 hasConcept C121332964 @default.
• W2897870294 hasConcept C144024400 @default.
• W2897870294 hasConcept C144133560 @default.
• W2897870294 hasConcept C162853370 @default.
• W2897870294 hasConcept C185592680 @default.
• W2897870294 hasConcept C190248442 @default.
• W2897870294 hasConcept C195094911 @default.
• W2897870294 hasConcept C198531522 @default.
• W2897870294 hasConcept C2776950860 @default.
• W2897870294 hasConcept C2778348171 @default.
• W2897870294 hasConcept C2778755073 @default.
• W2897870294 hasConcept C2780378061 @default.
• W2897870294 hasConcept C33923547 @default.
• W2897870294 hasConcept C36289849 @default.
• W2897870294 hasConcept C41008148 @default.
• W2897870294 hasConcept C43617362 @default.
• W2897870294 hasConcept C48243021 @default.
• W2897870294 hasConcept C56739046 @default.
• W2897870294 hasConcept C56995899 @default.
• W2897870294 hasConcept C58916136 @default.
• W2897870294 hasConcept C62520636 @default.
• W2897870294 hasConcept C71104824 @default.
• W2897870294 hasConceptScore W2897870294C10138342 @default.
• W2897870294 hasConceptScore W2897870294C105776082 @default.
• W2897870294 hasConceptScore W2897870294C105795698 @default.
• W2897870294 hasConceptScore W2897870294C106906290 @default.
• W2897870294 hasConceptScore W2897870294C120936955 @default.
• W2897870294 hasConceptScore W2897870294C121332964 @default.
• W2897870294 hasConceptScore W2897870294C144024400 @default.
• W2897870294 hasConceptScore W2897870294C144133560 @default.
• W2897870294 hasConceptScore W2897870294C162853370 @default.
• W2897870294 hasConceptScore W2897870294C185592680 @default.
• W2897870294 hasConceptScore W2897870294C190248442 @default.
• W2897870294 hasConceptScore W2897870294C195094911 @default.
• W2897870294 hasConceptScore W2897870294C198531522 @default.
• W2897870294 hasConceptScore W2897870294C2776950860 @default.
• W2897870294 hasConceptScore W2897870294C2778348171 @default.
• W2897870294 hasConceptScore W2897870294C2778755073 @default.
• W2897870294 hasConceptScore W2897870294C2780378061 @default.
• W2897870294 hasConceptScore W2897870294C33923547 @default.
• W2897870294 hasConceptScore W2897870294C36289849 @default.
• W2897870294 hasConceptScore W2897870294C41008148 @default.
• W2897870294 hasConceptScore W2897870294C43617362 @default.
• W2897870294 hasConceptScore W2897870294C48243021 @default.
• W2897870294 hasConceptScore W2897870294C56739046 @default.
• W2897870294 hasConceptScore W2897870294C56995899 @default.
• W2897870294 hasConceptScore W2897870294C58916136 @default.
• W2897870294 hasConceptScore W2897870294C62520636 @default.
• W2897870294 hasConceptScore W2897870294C71104824 @default.
• W2897870294 hasIssue "8" @default.
• W2897870294 hasLocation W28978702941 @default.
• W2897870294 hasOpenAccess W2897870294 @default.
• W2897870294 hasPrimaryLocation W28978702941 @default.
• W2897870294 hasRelatedWork W2038426996 @default.
• W2897870294 hasRelatedWork W2161557651 @default.
• W2897870294 hasRelatedWork W2811244306 @default.
• W2897870294 hasRelatedWork W2999896187 @default.
• W2897870294 hasRelatedWork W3208216559 @default.
• W2897870294 hasRelatedWork W4283799278 @default.

• next