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- W2897977957 abstract "As Fourth revolution evolves, digitalization enables development and diffusion of new high technologies. Hence, it is essential to have knowledge on commercialization competence, which assists entrepreneurs to transform their inventions/innovations into consumable products/services. Therefore, this study investigates commercialization skills and their importance for entrepreneurs in digital era. A qualitative method was used via interview. Business advisors and developers in Finland were interviewed. The results revealed that presentation/pitching, regulatory, information analysis, social media, and negotiation skills are necessary for high technology entrepreneurs. The results also affirmed that entrepreneurship, marketing, and business management skills, which are previously discussed by scholars and practitioners, are also needed. With these results, this study contributes to the discourse of commercialization and entrepreneurship education." @default.
- W2897977957 created "2018-10-26" @default.
- W2897977957 creator A5045246040 @default.
- W2897977957 date "2018-10-20" @default.
- W2897977957 modified "2023-09-25" @default.
- W2897977957 title "Commercialization Skills: Necessity for High Technology Entrepreneurs in Digital Era" @default.
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- W2897977957 doi "https://doi.org/10.1007/978-3-030-02683-7_71" @default.
- W2897977957 hasPublicationYear "2018" @default.
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