Matches in SemOpenAlex for { <https://semopenalex.org/work/W2898057918> ?p ?o ?g. }
- W2898057918 endingPage "757" @default.
- W2898057918 startingPage "734" @default.
- W2898057918 abstract "Purpose The purpose of this paper is to extend the research paradigm focusing on behaviorally-based first-mover advantages (FMA) by applying the widely-accepted Theory of Reasoned Action (TRA) and offers insights into differences between a mature market (USA) and an emerging market (EM) (India) regarding how intentions to purchase the pioneer are formed. Design/methodology/approach Utilizing samples of 208 USA and 194 Indian consumers, hypotheses examining the underlying beliefs, attitudes, social norms and purchasing intentions regarding pioneer brands are developed and tested using structural equation modeling. Findings Insights from the study suggest the TRA provides a means for assessing behaviorally-based FMAs across cultures, even as manifestations of purchase intentions differ significantly. According to the TRA and findings of this study, intentions are a function of overall attitudes and social norms. In the USA, individual attitudes were found to play a more significant role than social norms in formulating purchase intention. In India, social norms played a more dominant role in intention formation. Originality/value The study represents one of the first empirical attempts to shed light on the extent of behaviorally-based FMAs in an EM and how manifestations of intention to purchase the pioneer differ from mature markets. The study expands the behavioral paradigm of analysis to include one of the most sought-after EMs today (India) and provides one of the first empirical studies to utilize the TRA in addressing behaviorally-based FMAs." @default.
- W2898057918 created "2018-10-26" @default.
- W2898057918 creator A5070321993 @default.
- W2898057918 date "2018-11-29" @default.
- W2898057918 modified "2023-09-27" @default.
- W2898057918 title "What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA" @default.
- W2898057918 cites W1487273592 @default.
- W2898057918 cites W1490069660 @default.
- W2898057918 cites W1492146255 @default.
- W2898057918 cites W1508773994 @default.
- W2898057918 cites W1536579792 @default.
- W2898057918 cites W1550169106 @default.
- W2898057918 cites W1550855305 @default.
- W2898057918 cites W1558056139 @default.
- W2898057918 cites W1570619193 @default.
- W2898057918 cites W1573051070 @default.
- W2898057918 cites W1581311456 @default.
- W2898057918 cites W1634529655 @default.
- W2898057918 cites W1966361562 @default.
- W2898057918 cites W1966588094 @default.
- W2898057918 cites W1968509559 @default.
- W2898057918 cites W1970208329 @default.
- W2898057918 cites W1972594733 @default.
- W2898057918 cites W1975213130 @default.
- W2898057918 cites W1975330937 @default.
- W2898057918 cites W1975696435 @default.
- W2898057918 cites W1977749289 @default.
- W2898057918 cites W1980070060 @default.
- W2898057918 cites W1981018178 @default.
- W2898057918 cites W1988713132 @default.
- W2898057918 cites W1989538307 @default.
- W2898057918 cites W1994758072 @default.
- W2898057918 cites W1994760139 @default.
- W2898057918 cites W1995092202 @default.
- W2898057918 cites W1999237327 @default.
- W2898057918 cites W2001808510 @default.
- W2898057918 cites W2002689588 @default.
- W2898057918 cites W2002765331 @default.
- W2898057918 cites W2006308202 @default.
- W2898057918 cites W2007298032 @default.
- W2898057918 cites W2014193171 @default.
- W2898057918 cites W2019323530 @default.
- W2898057918 cites W2022910804 @default.
- W2898057918 cites W2032840714 @default.
- W2898057918 cites W2034105568 @default.
- W2898057918 cites W2036063909 @default.
- W2898057918 cites W2036133148 @default.
- W2898057918 cites W2036200386 @default.
- W2898057918 cites W2037975434 @default.
- W2898057918 cites W2039685140 @default.
- W2898057918 cites W2042216783 @default.
- W2898057918 cites W2042388498 @default.
- W2898057918 cites W2053725367 @default.
- W2898057918 cites W2054790590 @default.
- W2898057918 cites W2065655133 @default.
- W2898057918 cites W2067171980 @default.
- W2898057918 cites W2075720641 @default.
- W2898057918 cites W2078253302 @default.
- W2898057918 cites W2079718740 @default.
- W2898057918 cites W2080334355 @default.
- W2898057918 cites W2080495207 @default.
- W2898057918 cites W2081895986 @default.
- W2898057918 cites W2087994379 @default.
- W2898057918 cites W2088859083 @default.
- W2898057918 cites W2091136621 @default.
- W2898057918 cites W2092519659 @default.
- W2898057918 cites W2093554376 @default.
- W2898057918 cites W2095289518 @default.
- W2898057918 cites W2097927797 @default.
- W2898057918 cites W2099517178 @default.
- W2898057918 cites W2102326324 @default.
- W2898057918 cites W2104221741 @default.
- W2898057918 cites W2111230857 @default.
- W2898057918 cites W2114469794 @default.
- W2898057918 cites W2123583627 @default.
- W2898057918 cites W2125907614 @default.
- W2898057918 cites W2132967829 @default.
- W2898057918 cites W2136125102 @default.
- W2898057918 cites W2138746005 @default.
- W2898057918 cites W2140147852 @default.
- W2898057918 cites W2144175831 @default.
- W2898057918 cites W2144828636 @default.
- W2898057918 cites W2158949968 @default.
- W2898057918 cites W2164746355 @default.
- W2898057918 cites W2167142086 @default.
- W2898057918 cites W2168659786 @default.
- W2898057918 cites W2277156142 @default.
- W2898057918 cites W2313151104 @default.
- W2898057918 cites W2313619678 @default.
- W2898057918 cites W2320155433 @default.
- W2898057918 cites W2320577754 @default.
- W2898057918 cites W2325367269 @default.
- W2898057918 cites W2329200518 @default.
- W2898057918 cites W2331679309 @default.
- W2898057918 cites W2334062494 @default.
- W2898057918 cites W2335180796 @default.
- W2898057918 cites W2342904538 @default.
- W2898057918 cites W2953849053 @default.