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- W2898203470 abstract "The goal of this chapter is to show how the last 30 years in Bulgaria have witnessed a remarkable variety of consumer cultures, determined by the tumultuous socioeconomic changes in Europe and throughout the world. The first part of the chapter is dedicated to a general outline of the advent of consumer society in Bulgaria from the socialist period up to 2008, while the second part examines how social media (and Facebook in particular) and the dominance of brands are transforming the way Bulgarian society makes sense of consumption." @default.
- W2898203470 created "2018-11-02" @default.
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- W2898203470 date "2018-01-01" @default.
- W2898203470 modified "2023-09-27" @default.
- W2898203470 title "Overview of Consumer Culture in Bulgaria: From Perestroika to Facebook" @default.
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- W2898203470 doi "https://doi.org/10.1007/978-3-030-00226-8_4" @default.
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