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• W2898297011 abstract "This study tries to decipher the mechanism and strategies used by official entities to communicate around Made In or ‘terroir’ in France. We collected data from 13 organisms promoting ‘terroir’ and ‘made in’ and it was coded through an inductive approach of content analysis. Results show that communication strategies use cognitive and identity-building values through the usage of labels /know-how/flavors (cognitive values) and of history-related links/product authenticity and logo creation (identity-building values). Affective and normative values are not used nor are visual cues to attract consumers’ attention. Communication relies more upon the feeling around some community of consumption." @default.
• W2898297011 created "2018-11-02" @default.
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• W2898297011 date "2018-01-01" @default.
• W2898297011 modified "2023-09-27" @default.
• W2898297011 title "Communication Strategies Used to Promote a ‘Made In’ and ‘Terroir’ Culture – The Case of France" @default.
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• W2898297011 doi "https://doi.org/10.18775/jibrm.1849-8558.2015.35.3002" @default.
• W2898297011 hasPublicationYear "2018" @default.
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