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• W2898630486 abstract "Campaigning has evolved over time, especially with the emergence of e-campaigning. While the use of internet and communication technologies (ICTs) in politics has become a popular topic in the current literature on electoral campaigning, it remains unclear what pushes a candidate to use one tool rather than another. This chapter has two main goals, first to scrutinise the use of campaigning tools by the candidates of the 2014 electoral campaign, and secondly, to investigate to what extent the candidate determines the use of one campaigning method rather than the other. By doing so, we aim at tackling the various strategies deployed by candidates to communicate to the electorate during the campaign—while taking into account party norms and contextual factors that may shape these strategies." @default.
• W2898630486 created "2018-11-09" @default.
• W2898630486 creator A5004260876 @default.
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• W2898630486 date "2018-11-04" @default.
• W2898630486 modified "2023-09-25" @default.
• W2898630486 title "Campaigning and Candidates: Different Strategies for Different Candidates" @default.
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• W2898630486 doi "https://doi.org/10.1007/978-3-319-96460-7_6" @default.
• W2898630486 hasPublicationYear "2018" @default.
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