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- W2899080108 abstract "The majority of olfactory psychophysics data are from low odor labs using pure odors delivered directly to the nostrils. While useful, these experiments tell us little about human olfaction in natural environments, most commonly the built environment. We asked volunteers at London-area markets to smell four odors in order to determine if environmental signals (e.g., fish stalls, cooking foods) interfered with identifying odors under the nose. We found that less than one odor per person was correctly identified. Further, we found that lemon had the highest market identification rate but was not as well identified in the lab. Do some odors have greater significance when smelled in the wild? While this study was limited (e.g., lack of repeated measures, small samples), we feel it uncovers the value of incorporating ecology into research that seeks to understand the functional use of human olfaction." @default.
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- W2899080108 date "2018-07-01" @default.
- W2899080108 modified "2023-09-27" @default.
- W2899080108 title "Market Smells: Odor Identification in the Built Environment" @default.
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