Matches in SemOpenAlex for { <https://semopenalex.org/work/W2899136357> ?p ?o ?g. }
- W2899136357 endingPage "14" @default.
- W2899136357 startingPage "1" @default.
- W2899136357 abstract "The in-store use of smartphones is revolutionizing the customer journey and has the potential to become an important driver in the omnichannel context. This paper aims at identifying the key factors that influence customers’ intentions to use smartphones in-store and their actual behavior and to test the moderating effect of age, differentiating between millennials and nonmillennials, as millennials are considered digital natives and early adopters of new technologies. We applied the UTAUT2 model to a sample of 1043 Spanish customers, tested it using structural equations, and performed a multigroup analysis to compare the results between the two groups. The results show that the model explains both the behavioral intention to use a smartphone in a brick-and-mortar store and use behavior. The UTAUT2 predictors found to be most important were habit, performance expectancy, and hedonic motivation. However, the study shows that the only difference between millennials and nonmillennials with regard to the use of smartphones in-store is the effects of behavioral intention and habit on use behavior. The study adds to the existing knowledge by providing evidence in support of the validity of UTAUT2 as an appropriate theoretical basis to explain effectively behavioral intention, specifically the in-store use of smartphones." @default.
- W2899136357 created "2018-11-09" @default.
- W2899136357 creator A5010573976 @default.
- W2899136357 creator A5023637754 @default.
- W2899136357 creator A5074122488 @default.
- W2899136357 creator A5084599054 @default.
- W2899136357 date "2018-11-01" @default.
- W2899136357 modified "2023-10-11" @default.
- W2899136357 title "Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials" @default.
- W2899136357 cites W1482644743 @default.
- W2899136357 cites W1528513131 @default.
- W2899136357 cites W1569270043 @default.
- W2899136357 cites W1942133575 @default.
- W2899136357 cites W1975053178 @default.
- W2899136357 cites W1984827951 @default.
- W2899136357 cites W1988050849 @default.
- W2899136357 cites W2017313171 @default.
- W2899136357 cites W2018808397 @default.
- W2899136357 cites W2019301862 @default.
- W2899136357 cites W2021530058 @default.
- W2899136357 cites W2026242874 @default.
- W2899136357 cites W2026467038 @default.
- W2899136357 cites W2029483732 @default.
- W2899136357 cites W2030304935 @default.
- W2899136357 cites W2040787898 @default.
- W2899136357 cites W2043082203 @default.
- W2899136357 cites W2046010418 @default.
- W2899136357 cites W2047449978 @default.
- W2899136357 cites W2048940697 @default.
- W2899136357 cites W2053720922 @default.
- W2899136357 cites W2054109710 @default.
- W2899136357 cites W2057469025 @default.
- W2899136357 cites W2059210582 @default.
- W2899136357 cites W2067994737 @default.
- W2899136357 cites W2081424092 @default.
- W2899136357 cites W2081476957 @default.
- W2899136357 cites W2099702286 @default.
- W2899136357 cites W2100379340 @default.
- W2899136357 cites W2105846236 @default.
- W2899136357 cites W2110898284 @default.
- W2899136357 cites W2130892515 @default.
- W2899136357 cites W2132747867 @default.
- W2899136357 cites W2144236413 @default.
- W2899136357 cites W2158123328 @default.
- W2899136357 cites W2160123621 @default.
- W2899136357 cites W2167344400 @default.
- W2899136357 cites W2198580501 @default.
- W2899136357 cites W2209024180 @default.
- W2899136357 cites W2342472925 @default.
- W2899136357 cites W2346157870 @default.
- W2899136357 cites W2481769138 @default.
- W2899136357 cites W2488861472 @default.
- W2899136357 cites W2489022090 @default.
- W2899136357 cites W2501702703 @default.
- W2899136357 cites W2559210371 @default.
- W2899136357 cites W2596188453 @default.
- W2899136357 cites W2599593105 @default.
- W2899136357 cites W2622346078 @default.
- W2899136357 cites W2730676231 @default.
- W2899136357 cites W2783243734 @default.
- W2899136357 cites W2788462127 @default.
- W2899136357 cites W2793667166 @default.
- W2899136357 cites W2796505778 @default.
- W2899136357 cites W2796570651 @default.
- W2899136357 cites W2802387604 @default.
- W2899136357 cites W3121452939 @default.
- W2899136357 cites W3123722757 @default.
- W2899136357 cites W3125976894 @default.
- W2899136357 cites W3150796314 @default.
- W2899136357 doi "https://doi.org/10.1155/2018/1057356" @default.
- W2899136357 hasPublicationYear "2018" @default.
- W2899136357 type Work @default.
- W2899136357 sameAs 2899136357 @default.
- W2899136357 citedByCount "23" @default.
- W2899136357 countsByYear W28991363572020 @default.
- W2899136357 countsByYear W28991363572021 @default.
- W2899136357 countsByYear W28991363572022 @default.
- W2899136357 countsByYear W28991363572023 @default.
- W2899136357 crossrefType "journal-article" @default.
- W2899136357 hasAuthorship W2899136357A5010573976 @default.
- W2899136357 hasAuthorship W2899136357A5023637754 @default.
- W2899136357 hasAuthorship W2899136357A5074122488 @default.
- W2899136357 hasAuthorship W2899136357A5084599054 @default.
- W2899136357 hasBestOaLocation W28991363571 @default.
- W2899136357 hasConcept C112698675 @default.
- W2899136357 hasConcept C144133560 @default.
- W2899136357 hasConcept C151730666 @default.
- W2899136357 hasConcept C15744967 @default.
- W2899136357 hasConcept C162853370 @default.
- W2899136357 hasConcept C188353592 @default.
- W2899136357 hasConcept C23213687 @default.
- W2899136357 hasConcept C26517878 @default.
- W2899136357 hasConcept C2779343474 @default.
- W2899136357 hasConcept C2780346085 @default.
- W2899136357 hasConcept C2780928776 @default.
- W2899136357 hasConcept C38652104 @default.
- W2899136357 hasConcept C41008148 @default.
- W2899136357 hasConcept C44670240 @default.