FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2899147605> ?p ?o ?g. }

• W2899147605 endingPage "1034" @default.
• W2899147605 startingPage "1014" @default.
• W2899147605 abstract "Abstract The purpose of this study is to evaluate the effects of information on consumer adoption when introducing a new beef brand to the Vietnamese markets. Three variables proxy the impacts of information are prior knowledge, usage experience, and price. This study developed three pieces of advertised information and combined them with three levels of price to indicate the relevant information to diffuse at the introduction of a new brand. Three kinds of information include: (1) distinction information, which defines a new brand to be distinct from existing competitive brands; (2) differentiation information, which identifies a new brand to be different from one existing brand; (3) similarity information, which defines a new brand to be similar to one existing brand. The survey was conducted via direct interviews with 480 customers at the food outlets in Ho Chi Minh City, Vietnam. The ordered logit model was applied to examine the influence of each kind of information on consumer preferences for a new beef brand. The results indicated that (1) the effect of information on consumer adoption for a new brand at early stage depends on how that information defines the new brand in consumers’ perception; (2) the distinction information generates the highest economic added value; (3) the similarity information creates the information bias at introduction; (4) the usage experience can be diagnostic for the information bias." @default.
• W2899147605 created "2018-11-09" @default.
• W2899147605 creator A5034705508 @default.
• W2899147605 creator A5049986003 @default.
• W2899147605 creator A5072060346 @default.
• W2899147605 creator A5081489339 @default.
• W2899147605 date "2018-09-01" @default.
• W2899147605 modified "2023-09-26" @default.
• W2899147605 title "Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity" @default.
• W2899147605 cites W1759431949 @default.
• W2899147605 cites W1967177065 @default.
• W2899147605 cites W1972015097 @default.
• W2899147605 cites W1992617194 @default.
• W2899147605 cites W1995092202 @default.
• W2899147605 cites W2003685176 @default.
• W2899147605 cites W2007684736 @default.
• W2899147605 cites W2019039045 @default.
• W2899147605 cites W2032833697 @default.
• W2899147605 cites W2043428557 @default.
• W2899147605 cites W2044054427 @default.
• W2899147605 cites W2044110083 @default.
• W2899147605 cites W2046279784 @default.
• W2899147605 cites W2054256696 @default.
• W2899147605 cites W2064062304 @default.
• W2899147605 cites W2065746069 @default.
• W2899147605 cites W2080408058 @default.
• W2899147605 cites W2094914926 @default.
• W2899147605 cites W2098145523 @default.
• W2899147605 cites W2114159787 @default.
• W2899147605 cites W2129331902 @default.
• W2899147605 cites W2131873985 @default.
• W2899147605 cites W2146365378 @default.
• W2899147605 cites W2147413965 @default.
• W2899147605 cites W2151254747 @default.
• W2899147605 cites W4232201694 @default.
• W2899147605 cites W4249442374 @default.
• W2899147605 doi "https://doi.org/10.2478/mmcks-2018-0020" @default.
• W2899147605 hasPublicationYear "2018" @default.
• W2899147605 type Work @default.
• W2899147605 sameAs 2899147605 @default.
• W2899147605 citedByCount "0" @default.
• W2899147605 crossrefType "journal-article" @default.
• W2899147605 hasAuthorship W2899147605A5034705508 @default.
• W2899147605 hasAuthorship W2899147605A5049986003 @default.
• W2899147605 hasAuthorship W2899147605A5072060346 @default.
• W2899147605 hasAuthorship W2899147605A5081489339 @default.
• W2899147605 hasBestOaLocation W28991476051 @default.
• W2899147605 hasConcept C103278499 @default.
• W2899147605 hasConcept C103621254 @default.
• W2899147605 hasConcept C112698675 @default.
• W2899147605 hasConcept C115961682 @default.
• W2899147605 hasConcept C138885662 @default.
• W2899147605 hasConcept C144133560 @default.
• W2899147605 hasConcept C152455256 @default.
• W2899147605 hasConcept C154945302 @default.
• W2899147605 hasConcept C15744967 @default.
• W2899147605 hasConcept C162853370 @default.
• W2899147605 hasConcept C169760540 @default.
• W2899147605 hasConcept C205971072 @default.
• W2899147605 hasConcept C26760741 @default.
• W2899147605 hasConcept C41008148 @default.
• W2899147605 hasConcept C41895202 @default.
• W2899147605 hasConcept C57375061 @default.
• W2899147605 hasConcept C71508700 @default.
• W2899147605 hasConceptScore W2899147605C103278499 @default.
• W2899147605 hasConceptScore W2899147605C103621254 @default.
• W2899147605 hasConceptScore W2899147605C112698675 @default.
• W2899147605 hasConceptScore W2899147605C115961682 @default.
• W2899147605 hasConceptScore W2899147605C138885662 @default.
• W2899147605 hasConceptScore W2899147605C144133560 @default.
• W2899147605 hasConceptScore W2899147605C152455256 @default.
• W2899147605 hasConceptScore W2899147605C154945302 @default.
• W2899147605 hasConceptScore W2899147605C15744967 @default.
• W2899147605 hasConceptScore W2899147605C162853370 @default.
• W2899147605 hasConceptScore W2899147605C169760540 @default.
• W2899147605 hasConceptScore W2899147605C205971072 @default.
• W2899147605 hasConceptScore W2899147605C26760741 @default.
• W2899147605 hasConceptScore W2899147605C41008148 @default.
• W2899147605 hasConceptScore W2899147605C41895202 @default.
• W2899147605 hasConceptScore W2899147605C57375061 @default.
• W2899147605 hasConceptScore W2899147605C71508700 @default.
• W2899147605 hasIssue "3" @default.
• W2899147605 hasLocation W28991476051 @default.
• W2899147605 hasOpenAccess W2899147605 @default.
• W2899147605 hasPrimaryLocation W28991476051 @default.
• W2899147605 hasRelatedWork W2136371017 @default.
• W2899147605 hasRelatedWork W2139619160 @default.
• W2899147605 hasRelatedWork W2259255084 @default.
• W2899147605 hasRelatedWork W2348796232 @default.
• W2899147605 hasRelatedWork W2379746538 @default.
• W2899147605 hasRelatedWork W3009348868 @default.
• W2899147605 hasRelatedWork W3123350417 @default.
• W2899147605 hasRelatedWork W3157365306 @default.
• W2899147605 hasRelatedWork W4283376489 @default.
• W2899147605 hasRelatedWork W562189891 @default.
• W2899147605 hasVolume "13" @default.
• W2899147605 isParatext "false" @default.
• W2899147605 isRetracted "false" @default.

• next